How logo design can help redefine your business
December 9th, 2022 by Dan AntonelliThe need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More
Hide those fasteners for a cleaner installation
December 2nd, 2022 by Chris LoveladyIf you don’t like the look of screw heads or other fasteners peppering a sign face, try this simple technique we often use… Read More
New life for old sign layouts
November 29th, 2022 by signcraftNothing makes a better case for the power of effective signs than before-and-after photos. Seeing, it seems, really is believing. Sometimes it’s the… Read More
What’s it cost to produce this double-faced 4-by-8-ft. sign?
November 23rd, 2022 by David ShowalterEvery once in a while, I mail a color postcard to local businesses showing a recent sign project and reminding them that we’re… Read More
Accessing a font’s alternate characters
November 12th, 2022 by Mike JacksonChristopher Latham Sholes invented the first practical typewriter in the late 1860s. While slightly different, today’s computer keyboards were modeled after that same… Read More
Rethinking fleet graphics: Variety helps reinforce the message
November 4th, 2022 by Dan AntonelliThe “rules” of fleet lettering are pretty consistent for most business: You have a fleet of vehicles; they should all look identical. Generally,… Read More
It’s design that sets your shop apart
October 21st, 2022 by Raymond ChapmanAll sign craftspeople have access to the same basic equipment and materials. With a signature we can suddenly have our own business, complete… Read More
Make those CNC carved graphics look even better
September 23rd, 2022 by René GirouxSome people are always on the lookout for ways to improve their products, productivity and image. I like to think of myself as… Read More
Don’t let poor kerning wreck your layout
September 16th, 2022 by Mike JacksonSelect the Text tool, click somewhere on the page to set to location, then type away. Resize the type to fit the space… Read More
Design & Price: 2-by-16 ft. overlaid plywood sign
September 14th, 2022 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
