Online Exclusives

Using acrylic latex paint for sign finishes

December 3rd, 2021 by

One of the biggest changes in our shop in the last ten years is the exclusive use of water-based acrylic house paint for… Read More

Choose the font that suits the message

November 30th, 2021 by

Choosing type with the proper font weight—bold, medium or light—is important for controlling in what order a sign’s message gets read. We discussed… Read More

Design & Price: Graphics for a small fleet of dump trucks

November 19th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this partial vehicle wrap?

November 12th, 2021 by

Materials: Film, laminate and ink: $455 Cut vinyl and premask: $43 Total: $498 Labor: Set up and panel artwork: 1 hour Production: 5… Read More

Logo design: Who is your target audience?

November 1st, 2021 by

As logo designers, we’re often asked to balance the perceived requirements or design parameters of the business owner with the needs of their… Read More

Step-by-step: Building monument cabinet signs

October 29th, 2021 by

Have you ever had a customer who wanted more than a 4-by-8-ft. plywood sign mounted to a couple posts, but didn’t have the… Read More

Color contrast helps cure ailing layouts

October 22nd, 2021 by

I can’t believe how fast this year is going. It seems like weeks go by, then before you know it, the seasons have… Read More

Ask the right questions to speed the design phase

October 13th, 2021 by

When it comes to finalizing a design for your clients—whether for their sign, truck lettering or logo—the sooner you can get it signed… Read More

Design & Price: Vehicle wrap for a VW Beetle

October 8th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this sandblasted sign?

October 2nd, 2021 by

Material Costs: 80-lb 1.5-in. HDU: $50 Roller cover, sandblast mask, etc.: $60 Latex paint: $30 Subcontract sandblasting: $60 Total: $200 Labor: Create design:… Read More