Are you listening to your clients?
June 25th, 2021 by Chris MacmahonSkillfully dealing with clients is arguably the toughest, yet most important, ability a working artist can develop. It could mean the difference between… Read More
What’s it cost to produce this 30-by-90-in. dimensional sign?
June 18th, 2021 by Duncan WilkieMaterials 2-by-5-ft.-by-3⁄8-in. PVC board: $ 57 3-by-8-ft.-by-1⁄2-in. pre-finished overlaid plywood: $ 61 2-by-8-ft.-by-3⁄4-in. overlaid plywood for frame: $ 53 12-ft. 3M VHB Tape:… Read More
Building great-looking, durable posts
June 13th, 2021 by Gary AndersonThe most common structural member for sign mountings is a post. And perhaps the most common sign use is a 4-by-8-ft. overlaid plywood… Read More
Basic sign structures: Posts, Boxes and Fences
June 4th, 2021 by Gary AndersonThe structures that support freestanding signs can do a lot more than hold up the sign faces. They are a part of the… Read More
Design & Price: 3-by-12-ft. banner
May 30th, 2021 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Mastering the fundamentals of design
May 20th, 2021 by Shane DurnfordEffective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do… Read More
10 tips on using color successfully
May 17th, 2021 by Randy HoweWhen it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get… Read More
The magic of three-tier pricing
May 7th, 2021 by Mike JacksonOver three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More
What’s it cost to produce this overlaid plywood fascia sign?
April 29th, 2021 by Andy BordiThis 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More
How to apply your vinyl graphics
April 24th, 2021 by Roland IrishSo—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More
