Help your clients brand their businesses
March 9th, 2025 by Dan AntonelliA brand is what people think and feel about a company, like “They’re professionals.” “They’re big.” “They know what they’re doing.” Or “Looks… Read More
Is the ease of production hurting your designs?
March 1st, 2025 by Bob BehounekOnce upon a time, when each and every sign project was produced by hand, most sign painters tracked their production time to know… Read More
Vintage Sam: Classic sign work by Sam Pitino
February 23rd, 2025 by Tom MclltrotAs I slid a folder out of my file drawer a while back, a stack of photos of classic hand-lettered signs spilled across… Read More
Design & Price: Overlaid plywood sign
February 14th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
On falling into the window splash business
February 10th, 2025 by John HayesEleven years ago I was let go from a printing/publishing company here in Kansas City where I’d served as art director and production… Read More
What’s it cost to produce this unique storefront sign?
February 2nd, 2025 by Gary JohnsonMy website developer, Ridge Marketing, purchased a building just steps away from my own. When the owner, Rob Quincy, approached me for a… Read More
Designing vehicle wraps that integrate a brand
January 24th, 2025 by Dan AntonelliProbably the most critical application of a brand for most service businesses is the vehicle. It’s the most public representation of their company… Read More
There’s a lot to learn by analyzing your past projects
January 17th, 2025 by Bob BehounekMost of us have heard of the cliché “Hindsight is always 20/20”. Most of the time, we certainly have a clearer understanding of… Read More
Signs of Havana
January 12th, 2025 by Francisco VargasCuba. It’s sometimes called the Pearl of the Caribbean—though many Americans know it as the Forbidden Island. It’s the largest of the Caribbean… Read More
Design & Price: 4-by-12 storefront sign
January 3rd, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
