Design & Price: 3-by-5-ft. dimensional sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More
Most small businesses don’t have a cohesive image or brand. Yet more and more often, they have to compete with chains and franchises... Read More The wood-graining technique you see here is a quick and easy way to add extra dimension to signs on high-density urethane board. We... Read More A brand is what people think and feel about a company, like “They’re professionals.” “They’re big.” “They know what they’re doing.” Or “Looks... Read More Once upon a time, when each and every sign project was produced by hand, most sign painters tracked their production time to know... Read More As I slid a folder out of my file drawer a while back, a stack of photos of classic hand-lettered signs spilled across... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More Eleven years ago I was let go from a printing/publishing company here in Kansas City where I’d served as art director and production... Read More 
Putting the design first
What’s it cost to produce this HDU hanging sign?
Help your clients brand their businesses
Is the ease of production hurting your designs?
Vintage Sam: Classic sign work by Sam Pitino
Design & Price: Overlaid plywood sign
On falling into the window splash business
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Cover photo: Arbor Landing – Mike Keene
One way to keep production costs down on CNC-routed signs is to finish the panel before routing the letters. PVC board makes... Read More
Bob Whelan: Gold leaf fire trucks at 90 years old
Sometime in the early 1950s, Bob Whelan was a young man working in the county courthouse—doing “an old man’s job” as he calls... Read More
Q&A: How to price a sign installation that has “what-ifs”?
A reader wants to know: “How do you price an installation when there are ‘what-ifs’ involved? Sometimes you can’t tell what you’ll run... Read More
Cover photo: Sterling Vineyards – Jim Lago
Time and time again sign people have told us of three things that make selling signs easier: samples on the showroom... Read More
Fabricating the Heritage Family Dentistry signs
Recently, a new company bought a dentist’s office whose sign I had done several years ago. They were changing the name and wanted... Read More
Cover photo: All Trade Construction – Braun Bleamer
A customer may feel they can’t afford a custom 3-D sign, but that doesn’t mean they won’t stretch their budget for a custom... Read More
Jason Nale: Balancing legibility and appeal
SignCraft first featured Jason Nale and his work in the May/June 2020 issue. Since then he’s moved to a slightly larger shop, just... Read More
Cover photo: Thiemers Sip & Snip – Bob Behounek
When it comes to signage, nothing can look more cluttered than a stock car. There are loads of sponsors who pay to support... Read More
