Design & Price: Box van lettering
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More
Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to... Read More Our local E-911 office was in need of a custom sign for their new office location. We were contracted to provide a cost... Read More Quite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time... Read More When one of the first indoor shopping malls in my area opened in the late 1960s, it brought in many stores from other... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More 
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Through the eyes of a sign shop employee
I’ve hired a few people over the years, briefly as shop owner, several as production manager, but the vast majority of my 41... Read More
Cover photo: The Office – Tim Beyer
Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in... Read More
What do others get to letter a semi cab?
Most sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The... Read More
Rebuilding a customer’s logo
Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just... Read More
Cover photo: The Works – Peter Poanessa
Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa... Read More
Cover photo: R.A. Guy Contracting – Brian Schofield
Years ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure... Read More
1976: Wood signs of Aspen revisited
A 1976 trip from the Oklahoma flatlands to Colorado’s mountain towns resulted in a treasure trove of inspiration. I burned through dozens of... Read More
Cover photo: All Points Towing – Lane Walker
As clear coats on vehicles became more impervious and lead was removed from lettering enamel, many sign painters began to experience problems with... Read More
