Case studies are a powerful marketing tool
The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising.... Read More
During my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were... Read More For many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Vehicle wraps are a hot item—and a powerful tool in the hands of a good designer. With a wrap, you can create a... Read More Before the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign... Read More Many sign companies get frustrated working with business owners who have little or no experience buying signs, truck wraps or brands. But put... Read More Communication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking... Read More 
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See more Articles…
Cover photo: Garage – Franklin & South Manchester Railroad
If you’ve seen photos of busy US cities in the 1930s, you know that there were plenty of signs—on shopfronts, walls, vehicles and... Read More
Not exactly signs—or are they?
When he sent SignCraft photos of some of his recent projects, James Dobson [Albury, New South Wales, Australia] included a few things that... Read More
Cover photo: Barkman Gravel and Landscaping – RT Signs
Sometimes a customer loves the look of custom 3D signs for their storefront but their budget isn’t quite there. That’s when a cutout... Read More
Putting it together: People’s Linen Service
Stepping outside the commonplace is a sure way to catch the sign viewer’s eye. Peter Poanessa, Keene Signworx, Swanzey, New Hampshire, does this... Read More
Cover photo: Pizza – Rob Cooper
Pizza is a worldwide favorite, and pizza shops can be found almost everywhere. They especially abound in tourist areas like Koh Tao, Thailand,... Read More
James Dobson: A dozen cool sign projects
James Dobson has always worn a lot of hats—sign maker, innovator, inventor, all-around graphics person and more. He and his sign work were... Read More
Cover photo: Real Products Mfg. – David Showalter
Cover photo: Real Products Mfg. – David Showalter Cover photo: Real Products Mfg. – David Showalter “Lately, I’ve been using a lot of... Read More
Knock out a Christmas window splash!
Traditionally, one easy way for a sign painter to pick up holiday cash was to paint Christmas window splashes all over town. It... Read More
