Beyond signs: Selling advertising packages
When I first started my company, I thought that most small businesses needed much more than just lettering on their trucks or signs.... Read More
One of the reasons I love the sign trade is I get bored quickly. This business has allowed me to constantly explore new... Read More A few weeks ago I was planning an addition to my scale model railroad, and I needed to move some boxes to clear... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Most small businesses don’t have a cohesive image or brand. Yet more and more often, they have to compete with chains and franchises... Read More The wood-graining technique you see here is a quick and easy way to add extra dimension to signs on high-density urethane board. We... Read More A brand is what people think and feel about a company, like “They’re professionals.” “They’re big.” “They know what they’re doing.” Or “Looks... Read More Once upon a time, when each and every sign project was produced by hand, most sign painters tracked their production time to know... Read More 
3 powerful ways to add even more dimension to your signs
Revisiting five van layouts
Design & Price: 3-by-5-ft. dimensional sign
Putting the design first
What’s it cost to produce this HDU hanging sign?
Help your clients brand their businesses
Is the ease of production hurting your designs?
See more Articles…
Cover photo: Robert Frost Footwear – Bruce Janssen
3D letters can add a lot to a sign, but a carved graphic or better yet, an actual sculpture, can really make a... Read More
Laying out the new shop
I started screen printing in 1984, and apprenticed in a sign shop in 1986, where I learned hand lettering and myriad other skills.... Read More
Cover photo: Back Porch Seafood House – Joe Paffoon
PVC board is a great material for sign making—for letters, sign panels, cabinets and even monument structures. It’s durable, easy to work with... Read More
Putting it together: The “Sprague Welcomes You” sign
There are loads of great ideas in the photos of outstanding signs on SignCraft.com. But what about the back story: How did the... Read More
Cover photo: Norfolk Electric – Randy Howe
Many customers choose a generic name for their businesses, but by the time they arrive at your shop, it’s too late to suggest... Read More
Make these easy freestanding event signs
For David Showalter [David Design, Bryan, Ohio] the first sign of spring is when customers start calling about getting a “show sign” for... Read More
Cover photo: Arbor Landing – Mike Keene
One way to keep production costs down on CNC-routed signs is to finish the panel before routing the letters. PVC board makes... Read More
Bob Whelan: Gold leaf fire trucks at 90 years old
Sometime in the early 1950s, Bob Whelan was a young man working in the county courthouse—doing “an old man’s job” as he calls... Read More
