Same words, same shape, same colors—but much more impact
A successful layout uses contrast to make sure the message is read in the proper order and that the sign is appealing to... Read More
A good, effective sign needn’t be loaded with all the bells and whistles. When a client doesn’t have the budget for 3D graphics... Read More Advocating a rebrand for a client who comes in only looking for a sign with their current logo is an approach that shouldn’t... Read More Affordable CNC routers have given sign shops one of the most affordable production tools to help them compete in today’s graphics market. CNC... Read More When the snow finally melted in late spring, most of the local trucks had been washed clean of road grit. All of a... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More For the past 20 years, our shop vehicles have always been our main form of advertising and a showcase for the type of... Read More Presenting your completed work is such a big part of how you market your shop. Making the photos of your signs look their... Read More 
What’s it cost to produce this storefront sign?
9 reasons your client should improve their brand (or create one)
Put the power of 3D to work
Five truck door makeovers
Design & Price: 4-by-8-ft. sign on aluminum composite panel
What’s it cost to produce this partial vehicle wrap?
Make great wraps look even better
See more Articles…
Cover photo: Fortified Tattoo – Alex Kurakake
It goes without saying that the primary message on a sign should be obvious. Make that “really obvious.” Bob Behounek likes to devote... Read More
Sam Pitino: Painting signs and passing the craft along
Sam Pitino found himself back in the sign business unexpectedly in 2021. He was the creative director at an advertising agency where he... Read More
Putting it together: DeBerardini Heavy Haul truck
Behind the photos you see on SignCraft.com there is always a back story: How did the layout come together? What did the customer... Read More
Cover photo: Twist – David Hassan
You don’t have to look very far these days to see the latest trend in graphic design. You’ll find very clean, very simple... Read More
Who says the graphics have to stay inside the panel?
“I hate to see a plain white rectangle,” says Greg Scott, GS Worx, New Philadelphia, Ohio. “It just seems that there’s so much... Read More
Cover photo: The Quarterdeck Restaurant – Vince Brodeur
The cover story of the first issue of SignCraft back in 1980 was a feature on the signs of Sanibel Island, Florida, and... Read More
Celebrating 50 years of the Letterheads
It began as seven young sign painters getting together to share what they were learning and to swap ideas in Denver in the... Read More
Cover photo: Steakout Saloon – Dan Seese
Dan Seese, Dan Seese Studios, Fort Collins, Colorado Looking for a quick idea for that next layout? It could be waiting for you... Read More
