Make great wraps look even better

Presenting your completed work is such a big part of how you market your shop. Making the photos of your signs look their... Read More

Race cars have a lot to teach us about truck lettering

Moving vehicles are everywhere. Some are on the street; some are on a race track. When it comes to graphics, I feel there... Read More

A systems approach to your sign business pays off

Many, if not most, sign people find their way into the industry from an interest in the creative side of sign making. While... Read More

Design & Price: Wrap for an 18-ft. ski boat

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Making PVC dimensional signs

It warps and it has no rigidity. It swells if it gets too hot. You can bend strips of it in half, though... Read More

What’s it cost to produce these ten 18-by-24 site signs?

Often we have a client who wants a short run of site signs. We do them using the method you see here, particularly... Read More

Beyond signs: Selling advertising packages

When I first started my company, I thought that most small businesses needed much more than just lettering on their trucks or signs.... Read More

3 powerful ways to add even more dimension to your signs

One of the reasons I love the sign trade is I get bored quickly. This business has allowed me to constantly explore new... Read More

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Cover photo: Ireland Orchards – Mike Barber & Gary Wheeler 

One way to create a unified design is to let the elements bump or overlap each other. Sometimes it is simply the tail... Read More

Letterheads: Catch the Fever!

Most people catch the “Letterheads Spirit” following their first meeting—especially following one of the big meets. Exposure to Letterheads can be a life-changing... Read More

Cover photo: Sairee Cottage Diving – Rob Cooper

Transparencies can be an easy way to sneak a logo or graphic into a sign without adding too much clutter—fish or coral for... Read More

Shop tip: A cutting table that lasts for years

My shop is small, and space is at an absolute premium. Over my decades in the business, I’ve learned that the worktable is... Read More

Cover photo: Villages of Mill Bayou – Joe Paffoon

One way to increase the mass and overall visual impression of a sign is to mount it on columns instead of posts. A... Read More

Putting it together: Ruiz Trucking

There are loads of great ideas in the photos of outstanding signs on SignCraft.com. But what about the back story: How did the... Read More

Cover photo: Prairie Memorials – RT Signs

The code words for this are “negative space.” It refers to the space around each letter, each word, each message group and the... Read More

A short course in creating blackboard art

I never dreamt of being a signwriter, but ever since watching my grandfather forming beautiful letters with pen and ink, I have loved... Read More

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