What’s it cost to produce this PVC monument sign?

Our local E-911 office was in need of a custom sign for their new office location. We were contracted to provide a cost... Read More

Make both sides of your vehicle wraps count

Quite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time... Read More

Show signs for cars and bikes

When one of the first indoor shopping malls in my area opened in the late 1960s, it brought in many stores from other... Read More

Design & Price: 4-by-16 overlaid plywood sign

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Don’t just sell the sign, sell an advertising package

I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their... Read More

Design & Price: Box truck graphics

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Effective advertising messages for signs and truck wraps

When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard... Read More

Make yard signs pay off for your clients

Yard signs are a natural attention-getter. Standing in a yard or along the street, they can be a powerful mini-billboard. They may tap... Read More

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Cover photo: R.A. Guy Contracting – Brian Schofield

  Years ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure... Read More

1976: Wood signs of Aspen revisited

A 1976 trip from the Oklahoma flatlands to Colorado’s mountain towns resulted in a treasure trove of inspiration. I burned through dozens of... Read More

Cover photo: All Points Towing – Lane Walker

As clear coats on vehicles became more impervious and lead was removed from lettering enamel, many sign painters began to experience problems with... Read More

Seelander and Swanson changed the course of sign design

One of the most influential sign companies in Chicago-style sign design was Seelander and Swanson. Created by a partnership of J. Marshall Seelander... Read More

Cover photo: Burgers, Wings & Things – Greg Scott

  You don’t have to scroll very far down Greg Scott’s Facebook page before you realize that this is not your ordinary sign... Read More

Give the main message the space it deserves

Ever wonder why some signs have so much more impact than most of the others? It’s because the designer used basic design principles... Read More

Q&A: How do I sell my sign business?

A reader wants to know: “How do I sell my sign business?” Sooner or later, every shop owner is ready to retire or... Read More

Cover story: Fortified Tattoo – Alex Kurakake

When Alex Kurakake walked into Los Angeles Trade Tech College in 2011, he was an almost-19-year-old graffiti artist and pizza shop employee with... Read More

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