Design & Price: Box van lettering

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Download this illustration and make sales easier

Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to... Read More

What’s it cost to produce this PVC monument sign?

Our local E-911 office was in need of a custom sign for their new office location. We were contracted to provide a cost... Read More

Make both sides of your vehicle wraps count

Quite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time... Read More

Show signs for cars and bikes

When one of the first indoor shopping malls in my area opened in the late 1960s, it brought in many stores from other... Read More

Design & Price: 4-by-16 overlaid plywood sign

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Don’t just sell the sign, sell an advertising package

I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their... Read More

Design & Price: Box truck graphics

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

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Through the eyes of a sign shop employee

I’ve hired a few people over the years, briefly as shop owner, several as production manager, but the vast majority of my 41... Read More

Cover photo: The Office – Tim Beyer

Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in... Read More

What do others get to letter a semi cab?

Most sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The... Read More

Rebuilding a customer’s logo

Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just... Read More

Cover photo: The Works – Peter Poanessa

Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa... Read More

Cover photo: R.A. Guy Contracting – Brian Schofield

  Years ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure... Read More

1976: Wood signs of Aspen revisited

A 1976 trip from the Oklahoma flatlands to Colorado’s mountain towns resulted in a treasure trove of inspiration. I burned through dozens of... Read More

Cover photo: All Points Towing – Lane Walker

As clear coats on vehicles became more impervious and lead was removed from lettering enamel, many sign painters began to experience problems with... Read More

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