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3 powerful ways to add even more dimension to your signs
April 11th, 2025 by Peter PoanessaOne of the reasons I love the sign trade is I get bored quickly. This business has allowed me to constantly explore new… Read More
Revisiting five van layouts
April 4th, 2025 by Bob BehounekA few weeks ago I was planning an addition to my scale model railroad, and I needed to move some boxes to clear… Read More
Design & Price: 3-by-5-ft. dimensional sign
March 28th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Putting the design first
March 21st, 2025 by signcraftMost small businesses don’t have a cohesive image or brand. Yet more and more often, they have to compete with chains and franchises… Read More
What’s it cost to produce this HDU hanging sign?
March 14th, 2025 by signcraftThe wood-graining technique you see here is a quick and easy way to add extra dimension to signs on high-density urethane board. We… Read More
Help your clients brand their businesses
March 9th, 2025 by Dan AntonelliA brand is what people think and feel about a company, like “They’re professionals.” “They’re big.” “They know what they’re doing.” Or “Looks… Read More
Is the ease of production hurting your designs?
March 1st, 2025 by Bob BehounekOnce upon a time, when each and every sign project was produced by hand, most sign painters tracked their production time to know… Read More
Vintage Sam: Classic sign work by Sam Pitino
February 23rd, 2025 by Tom MclltrotAs I slid a folder out of my file drawer a while back, a stack of photos of classic hand-lettered signs spilled across… Read More
Design & Price: Overlaid plywood sign
February 14th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
On falling into the window splash business
February 10th, 2025 by John HayesEleven years ago I was let go from a printing/publishing company here in Kansas City where I’d served as art director and production… Read More
What’s it cost to produce this unique storefront sign?
February 2nd, 2025 by Gary JohnsonMy website developer, Ridge Marketing, purchased a building just steps away from my own. When the owner, Rob Quincy, approached me for a… Read More
Designing vehicle wraps that integrate a brand
January 24th, 2025 by Dan AntonelliProbably the most critical application of a brand for most service businesses is the vehicle. It’s the most public representation of their company… Read More
