Help your clients understand the power of their brand
Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase... Read More
Before we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information... Read More There is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Rob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One... Read More Recently a local tree surgeon asked me to letter his new work truck. He didn’t want a wrap but instead wanted graphics to... Read More One of the challenges inherent to the sign business is that the products you produce last a very long time. So while your... Read More For the “Design Clinic” series, SignCraft asked veteran sign designer Bob Behounek to show how he would redesign typical signs we’ve seen along... Read More 
Design Clinic: 4-by-8 “For Lease” sign
Pretty on the outside, but bulletproof
Design & Price: 3D sign for a bakery
What’s going on in the background?
What’s it cost to letter this pickup truck?
Sell more than just the sign
Design Clinic: Primary sign for a grocery store
See more Articles…
Cover photo: Stellar Mechanics – RT Signs
When you flip through the online portfolio of the work of RT Signs [Steinbach, Manitoba, Canada], you can’t help but be struck by the clean,... Read More
Signs We’ve Seen: August 2025
Take a look at this creative sign work done by SignCraft‘s readers or seen in their travels. We’re always interested in seeing photos... Read More
Cover photo: Windsong – Troy Koskinemi
“I do whatever it takes to get the job done,” Troy Koskinemi says. “Carving, gold leaf, 3D—we’ve done it all. People often come... Read More
Putting it together: 91 Court Street
It’s easy to look at a sign and notice the layout and the colors, but most creative sign people go on to look... Read More
Cover photo: Schwinn Exerciser – Jon Harl
Before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help... Read More
The signs, murals and sculptures of Miami’s Little Havana
Little Havana is a Latin-inspired neighborhood of Miami, Florida, where one can immerse their senses with sights, sounds, and aromas of the rich... Read More
Cover photo: Peru Fire Department – Bob and Teresa Kaschak
For the Kaschaks, their sign business has been a three-decade work-in-progress, evolving from a part-time basement sign shop to a full-time custom sign... Read More
Joe Jarreau: From machine shop to sign shop
In high school, Joe Jarreau worked at a local newspaper doing flyer layouts. Art class was a breeze. He loved drawing and was... Read More
