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Balancing your life and your sign work
February 24th, 2023 by Bob BehounekWhile visiting with some good friends of mine the other day, we started reviewing our “work-to-fun ratios.” When this subject comes up in… Read More
Simple wraps deliver a more powerful message
February 17th, 2023 by Dan AntonelliVehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More
Design & Price: 2-by-4-ft. site sign
February 10th, 2023 by signcraftFor every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Flat signs can deliver a dimensional look
February 3rd, 2023 by Braun BleamerUsually when a customer comes into the shop, it’s because they’ve seen some of my dimensional work out in the field and they… Read More
Give site signs the impact they deserve
January 28th, 2023 by Gary AndersonThere are extraordinary temporary site signs that get done for high budget projects, but as a rule those don’t apply to the everyday… Read More
Pricing CNC router-cut signs and graphics
January 20th, 2023 by Dan SawatzkyI get quite a number of e-mails each week and one of the frequent questions concerns pricing work done on a CNC router…. Read More
Creating logos with a retro look
January 13th, 2023 by Dan AntonelliMy favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More
Design & Price: 3-by-10-ft. printed banner
January 6th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
10 steps to improving your quick on-site sketches
December 30th, 2022 by Bob SaulsQuick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More
The wonderful on-site quick sketch
December 23rd, 2022 by Bob SaulsCertain aspects of our craft are so basic that we can easily take them for granted. They become so familiar to us that… Read More
What’s it cost to produce graphics for this illuminated sign?
December 16th, 2022 by signcraftWe did the graphics for this illuminated sign for a local furniture store that sends the bulk of their sign work to us…. Read More
How logo design can help redefine your business
December 9th, 2022 by Dan AntonelliThe need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More
