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Design & Price: 2-by-4-ft. site sign

February 10th, 2023 by

For every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Flat signs can deliver a dimensional look

February 3rd, 2023 by

Usually when a customer comes into the shop, it’s because they’ve seen some of my dimensional work out in the field and they… Read More

Give site signs the impact they deserve

January 28th, 2023 by

There are extraordinary temporary site signs that get done for high budget projects, but as a rule those don’t apply to the everyday… Read More

Pricing CNC router-cut signs and graphics

January 20th, 2023 by

I get quite a number of e-mails each week and one of the frequent questions concerns pricing work done on a CNC router…. Read More

Creating logos with a retro look

January 13th, 2023 by

My favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More

Design & Price: 3-by-10-ft. printed banner

January 6th, 2023 by

In every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

10 steps to improving your quick on-site sketches

December 30th, 2022 by

Quick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More

The wonderful on-site quick sketch

December 23rd, 2022 by

Certain aspects of our craft are so basic that we can easily take them for granted. They become so familiar to us that… Read More

What’s it cost to produce graphics for this illuminated sign?

December 16th, 2022 by

We did the graphics for this illuminated sign for a local furniture store that sends the bulk of their sign work to us…. Read More

How logo design can help redefine your business

December 9th, 2022 by

The need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More

Hide those fasteners for a cleaner installation

December 2nd, 2022 by

If you don’t like the look of screw heads or other fasteners peppering a sign face, try this simple technique we often use… Read More

New life for old sign layouts

November 29th, 2022 by

Nothing makes a better case for the power of effective signs than before-and-after photos. Seeing, it seems, really is believing. Sometimes it’s the… Read More