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What’s it cost to produce this 4-by-4-ft. sign?

September 20th, 2021 by

This was exactly the sort of project I was looking for after SignCraft asked me to put this article together. I wanted to… Read More

Avoid these 10 common sign layout pitfalls

September 11th, 2021 by

Designers and sign makers who have been in the business long enough can easily recognize work done by newcomers. Why? Either the newbies… Read More

Design & Price: 4-by-16-ft. plywood sign

September 4th, 2021 by

In every print issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign… Read More

Putting shades, shadows and outlines to work

August 27th, 2021 by

Back in sign painting days the most common way to add some extra appeal to a letter was to add a shade or… Read More

Reuse their logo or create a new brand?

August 20th, 2021 by

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

What’s it cost to produce the graphics for this enclosed trailer?

August 13th, 2021 by

Materials Vinyl and application tape: $606 Digital printing: $115 Total: $720 Labor Design: 3 hrs. 15 min. Cut and mask film: 2 hrs…. Read More

Convert a photo into an Illustration

August 6th, 2021 by

There are so many companies out there selling clip art that the sheer number of images seems overwhelming. But for me, it never… Read More

Step-by-step: Complex sign with a tight deadline

July 30th, 2021 by

This project contains a mixture of basic skills and tools, along with a little help from another sign company and some of today’s… Read More

Overcoming the “I Don’t Need a Logo” syndrome

July 23rd, 2021 by

One of the changes I’ve seen in my business as I’ve transitioned from a sign company to a full service graphic design agency… Read More

What’s it cost to make this 24-sq.-ft. sign?

July 16th, 2021 by

Materials (excluding markup) 4-by-8-ft-by-3⁄4-in. overlaid plywood: $80 Five foam roller covers: $5 Edge sealer: $2 Latex paint for back: $8 Block-out primer: $15… Read More

Design & Price: Graphics for an enclosed trailer

July 9th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Step-by-step: Restore a wood sign

July 2nd, 2021 by

Sooner or later, it’s necessary to refinish a quality-built wood sign—to sand and repaint it. Other cases call for more extensive woodwork and… Read More

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