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Creating appealing 3-D signs
January 5th, 2021 by Gary AndersonHow much money do we have to work with? Does it need to be conservative, creative or wild? How willing is the client… Read More
Here’s what double-cab pickup lettering sells for
December 8th, 2020 by signcraftWe recently asked Trade Secrets readers what they would charge to letter the doors on a double-cab pickup like the ones shown here…. Read More
Paint a Christmas window splash!
December 8th, 2020 by signcraftIn many business districts, Christmas window splashes are a big part of the holiday experience. Usually the work of sign artists and freelance… Read More
Is the lettering big enough?
October 28th, 2020 by signcraftNot all the lettering, mind you. But is the first and most important message getting the size (and contrast) it deserves? It’s the… Read More
Making a new old sign
October 7th, 2020 by signcraftOne of the very cool things that a sign maker can do is to create a new sign that looks 50 years old—weathered… Read More
Put the background to work
September 14th, 2020 by signcraftOne of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to… Read More
How does your sign business compare?
August 27th, 2020 by signcraftA couple of weeks ago, we asked Trade Secrets readers to tell us a little about their work and their sign businesses. The… Read More
You did their sign. How about their T-shirts?
July 10th, 2020 by signcraftNext time you’re in a store, take note of all the printed t-shirts on the people around you, many advertising local businesses. Printed… Read More
Drop the lettering down on the doors
June 25th, 2020 by signcraftOne of the fundamentals of sign layout is to put the primary copy in the optical center of the panel. On a truck,… Read More
More sign shop display areas
June 2nd, 2020 by signcraftA couple of Trade Secrets ago, we shared photos of the display areas of a few top sign makers to show how sample… Read More
Dealing with a bad customer-provided design
May 19th, 2020 by signcraftA customer comes to you with a design they made up and want to use it for their sign. You know it’s going… Read More
Samples and photos make sales easier
April 30th, 2020 by signcraftWhether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are… Read More
