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Overcoming sticker shock when you quote a wrap
August 4th, 2016 by signcraftThere’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More
Take a look at what others charge for 3 x 10 banners
July 8th, 2016 by signcraftThough it’s important to know your production costs, it also helps to know what others charge for certain types of work. Last week… Read More
Letter the truck, not just the doors
June 16th, 2016 by signcraftSurely the most captivating thing about a vehicle wrap is that it turns the whole truck into a sign. But not every small… Read More
Boring rectangle? Cut it out!
May 18th, 2016 by signcraftSign substrates come in nice neat rectangles. Panel cutters and table saws precisely cut them into smaller rectangles. It’s quick and easy—but does… Read More
How others finish HDU board
May 3rd, 2016 by signcraftJohn Ralph, Quail Run Signs, Hamilton, Virginia, suggested we ask Trade Secrets readers how they handle some of the processes sign shops use… Read More
Nice sign, but what did it sell for?
March 10th, 2016 by signcraftEver see a photo of a great-looking sign in Trade Secrets or SignCraft magazine and wonder what it would sell for? You’re not… Read More
How to save a sign sale
February 19th, 2016 by signcraftClosing a sale is easy when the customer seems positive, then says something like, “That sounds good…” after hearing the price. But what… Read More
6 ways to add life to lettering
January 27th, 2016 by signcraftSign makers have long been using special effects to make letters on flat signs more intriguing. Years ago it was common to add… Read More
Download this form today to make design work easier
January 6th, 2016 by signcraftClick here to download a version of theform that you can start using today. A key part of being a successful designer is… Read More
What would you get for this semi door lettering?
December 23rd, 2015 by signcraftIn our most recent Trade Secrets e-letter, we asked readers what they would charge for this typical project: lettering the doors of the… Read More
10 Great-Looking Shop Trucks
November 25th, 2015 by signcraftIt only makes sense that a sign shop should have an effective sign and effective graphics on the shop vehicles. Yet, so often,… Read More
A quick formula for killer layouts
November 15th, 2015 by signcraftEver wonder why some signs have so much more impact than most of the others? It’s because the designer used the basic design… Read More
