signcraft

What does a graphic designer who races jet skis do when he sees that all his competitors have full wraps with screaming colors… Read More

Double-cab pickups provide a lot more room for graphics, making the truck door lettering an even better value. In our most recent Pricing… Read More

If you’ve seen photos of busy US cities in the 1930s, you know that there were plenty of signs—on shopfronts, walls, vehicles and… Read More

Rather than choose the sign industry as a career, most sign people find their way into it by accident. In John Dozier’s case,… Read More

“Things come in waves,” says Braun Bleamer [Jet Signs, Palmerton, Pennsylvania]. “Sometimes it’s all flat signs, then it’s some 3D signs, then it’s… Read More

If you saw our recent post, “Turn the building into a sign,” you may be looking for opportunities to let the entire building… Read More

Pizza is a worldwide favorite, and pizza shops can be found almost everywhere. They especially abound in tourist areas like Koh Tao, Thailand,… Read More

Longtime SignCraft contributor and outstanding Chicagoland signpainter Pat Finley died tragically Saturday, September 30, 2023. He was 78. Pat always described himself as… Read More

“Lately, I’ve been using a lot of white lettering on dark backgrounds,” says David Showalter [David Design, Bryan, Ohio]. “The dark-colored backgrounds help… Read More

In the 1950s and ’60s, hand lettering was still widely used in advertising, often with a loose, casual feel that made it fun… Read More

The customer who just walked in your shop may have only bought one or two signs in their life—or quite possibly has never… Read More

Most typefaces don’t work well on signs. There are tens of thousands to choose from, but since most were designed to use on… Read More

With so many wraps on the road today, many customers assume that they need one on their truck, too. But a full wrap… Read More

Readers want to know: “I want to offer t-shirt printing to my sign customers and plan to outsource that. Can anyone recommend a… Read More

You can never have enough bold, condensed typefaces on hand for sign work. Most primary copy requires a bold letter style, and so… Read More

Few businesspeople wake up some morning thinking it’s a good day to spend $1000 getting some great lettering on the company truck. Rather,… Read More

“Design is everything. It’s what makes a sign work,” says David Showalter, David Design, Bryan, Ohio. David leans on traditional sign design principles… Read More