Before and after: The details make the difference
It’s been said “the devil is in the details”—and this is painfully true in sign design. Those details can make the difference between… Read More
signcraft
Design & Price: Truck lettering
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Erik Dickson
Shop name: Erik Dickson Shop size: 2500 sq. ft. Staff: Erik and Cheryl Dickson Age: 56 Graphics equipment: Gerber 15- and 30-in. plotters… Read More
Build this portable easel and storage unit
One thing that few sign shops have enough of is workspace. Kris Connors at Custom Sculpture & Sign Co. found that two of… Read More
Put the power of layers to work
The world of signs, it seems, is mostly flat. Printed graphics can do a lot to simulate dimension, but still nothing beats the… Read More
Six reasons to trust your sign designer
This space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that… Read More
CNC routing lets you sell the value that 3D adds
Sourcelist These companies offer products for CNC sign production and reach sign pros through SignCraft: CNC equipment AXYZ CAMaster Industries Gerber Scientific Products… Read More
Design & Price: Window lettering
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Designer at work: Dave Correll
Dave Correll’s 35-year career in the sign business has taken him in a lot of directions, from sign painting to 3D sign making… Read More
John Teeto
Shop name: Teeto Signs Shop size: 1800 sq. ft. Staff: 3 Age: 60 Graphics equipment: Gerber Omega software Gerber cutter Online: www.teetosigns.com The… Read More
Cracking the laser marking and ID market
Although it’s amazing to see incredible detailed graphics, illustrations or even portraits rendered by laser, a far more common use is laser marking—identifying… Read More
Letters
Andy Cochran: 1964–2018 Dear SignCraft, Andy Cochran, 54, of Woodcraft Sign Shoppe, Kewaskum, Wisconsin, died of ALS on October 16, 2018. He was… Read More
Rob Estes
Shop name: Brushstroke Signs Shop size: 2400 sq. ft. Age: 49 Graphics equipment: MacBook Pro Graphtec plotter ShopBot 4×8 router Online: www.brushstrokesigns.com On… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Steve Davidson
Back in the mid-eighties, Steve Davidson, now 56, started taking night classes in the sign program at Los Angeles Trade Tech, where his… Read More
Darren Wenzel
Shop name: Gasoline Art Shop size: 1440 sq. ft. Age: 47 Graphics equipment: Plenty of brushes and airbrushes plus a Roland VG-540 printer/cutter… Read More
Tips & Tricks
Have a tip to share? Be a part of SignCraft! Share your favorite shortcuts, gadgets used in your shop and other time-savers. Email… Read More
A proven way to boost your profits
Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More
Make the logo into an emblem
There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More
Before-and-after examples mean faster, easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
