Good ideas never go bad. Samples sell!
Over ten years ago I helped teach at a workshop in Indiana. One of my fellow instructors was a creative fellow named Jamie… Read More
Over ten years ago I helped teach at a workshop in Indiana. One of my fellow instructors was a creative fellow named Jamie… Read More
When a sign is seen from a distance or is on a vehicle in motion, there’s not much you can do with the… Read More
Keep track of your trimcap adhesive If you make electrical signs, you know how easy it is to forget how many coats of… Read More
Lisa Hutchinson remembers the day in 1979 when she walked past the sign painting class at Boston’s Butera School of Art. Shop name:… Read More
The typefaces you choose for a sign project have a huge impact on the effectiveness of the sign. The font first must be… Read More
3D signs pack a lot of appeal and it’s easy to add them to the type of signs you offer. It opens the… Read More
Way back in the November/December 2003 issue of SignCraft, longtime sign painter Pierre Tardif, Grodines, Quebec, wrote an article, “Thoughts on marketing, promoting… Read More
Many years ago, SignCraft asked the legendary Chicago sign designer Bob Seelander how to tell if a sign layout was going to work…. Read More
If you’re short on space, Saker Smart Paint Racks can help. They let you hold sign panels by the edges for painting and… Read More
The short answer is no, according to Doug Downey [The Image Factory, Stratford, Ontario, Canada]. Doug says that many sign designers are working… Read More
Don’t use a blade for your workshop bandsaw that’s designed for cutting wood only. A bi-metal blade isn’t that much more expensive and… Read More
It’s a simple fact of business that is easier to increase the value of a sale to an existing customer than it is… Read More
I was initially exposed to old sign painting books back in 1982, following my first Letterheads meeting in Boise, Idaho. I saw a… Read More
When we first featured Scottie Kania in SignCraft back in 2008, he was busy turning out signs and vehicle lettering—and doing plenty of… Read More
Highway signs take great advantage of the power of reflective film for lettering and graphics, but ironically relatively few commercial signs do. As… Read More
“We all know that truck lettering is the most bang for a client’s advertising buck,” says Braun Bleamer, Jet Signs, Palmerton, PA. It’s… Read More
In the late 1940s and early ’50s, American auto makers turned out big, heavy cars powered by hefty V-8 engines. They were the… Read More
Readers want to know: “What’s the most practical way to support a 4×8 sign made of 3mm aluminum composite sheet that is mounted… Read More
Readers want to know: “Lettering enamel seems to start to lose its gloss in just a few months these days. Should I be… Read More
Tourist towns always have more than their share of interesting signs, and Estes Park, Colorado, is no exception. Though the town has a… Read More