Articles

2021 Reader Survey: What’s your hourly shop rate?

“So what do other shop owners charge for their hourly rate?” We often hear that question from users of the online Sign Pricing… Read More

Letters – November 2021

The Sign Pricing Guide online calculator is up to date! We recently updated it and were surprised at the price increases for so… Read More

Profile: Alex Kurakake

Shop name: Smart Alex Signs Age: 29 Shop size: 1000 sq. ft. Online: https://smartalexsigns.com/ Instagram: @smart_alex_signs When Alex walked into Los Angeles Trade… Read More

Step by step: Making a replica of a vintage glass sign

A few years ago, the local public library contacted Duncan Wilkie of Comsign in Edmonton, Alberta, Canada. While going through their vault, they… Read More

Tips & Tricks: A background outline adds to the 3D effect

Flat letters and graphics look great on CNC carved or textured backgrounds but adding CNC cut letters over the base letter can really… Read More

Put a curve on that monument

One of the factors that contribute to a sign failing to draw the reader’s eye is visual monotony. And since most signs are… Read More

Profile: Richard Flint

Shop name: Flint SignsShop size: Approx. 1000 sq. ft. Age: 65 Graphics equipment: FlexiSign Pro software 24-in. Gerber Plotters Chisels and quality lettering… Read More

17 tips for easier sign sales

I’d like to share some of what I learned as “on-the-job training” over the last thirty years in outside sales and design in… Read More

Profile: Cam Sauder

It wasn’t long after Ray Sauder opened Raynbow Signs [Palmerston, Ontario, Canada] in 1993 that his younger brother Cam started helping out around… Read More

Step-by-step: 3D sign for across the pond

A while back, our friend Peter McCullen, see profile, sent us photos of a collaboration between him and Jeff Lang. Peter was in… Read More

Sign layouts seem weak? Doc Guthrie has a solution.

Doc Guthrie: A basic approach to sign layout In his first class with each group of new students in the Sign Graphics program… Read More

Signs We’ve Seen: October 2021

James Dobson, Revolution Signs & Graphics, Lake Macdonald, Queensland, Australia   Nothing quite shows the difference that a new sign can make like… Read More

Moving beyond the flat sign

Flat signs are everywhere. High-end 3D signs and channel letters are out there, too. But in between is a level of dimension that… Read More

Danthonia Designs: 20 years of sign making

Twenty years ago this month Danthonia Designs sold their first handcrafted signs in Australia. In those early years, SignCraft featured articles with photos… Read More

Do you really need a graphic with the lettering?

Years ago, Chuck Donald, the Design Director for a cool magazine called Before & After, did an article on designing a “wordmark”—a logo… Read More

Letters: October 2021

Jay Szczoczarz: 1971—2021 Jason Scott (Jay “Z”) Szczoczarz, 50, of Rehoboth, Massachusetts, passed away following a brief illness on September 16, 2021. A… Read More

The ampersand is your friend

A few weeks ago I heard someone on the radio say it was National Ampersand Day. Really—a special day just in honor of… Read More

Beyond signs: The artwork of Rob Cooper

By anyone’s standards, Rob Cooper serves a unique market. His studio is on the island of Koh Tao, Thailand—a two-hour boat trip from… Read More

Tips & Tricks: Shop-built vinyl storage rack

We have several of these shop-built storage units for roll goods throughout our shop, including one directly behind our digital printer. We have… Read More

Tips & Tricks: Removing vinyl adhesive

Getting the old vinyl off a signboard or vehicle is only half the story. Removing the adhesive can be more of an issue…. Read More