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One of the quirky things about the sign business is how a certain type of work often seems to come in all at… Read More

Rather than choose the sign industry as a career, most sign people find their way into it by accident. In John Dozier’s case,… Read More

If you’ve seen photos of busy US cities in the 1930s, you know that there were plenty of signs—on shopfronts, walls, vehicles and… Read More

Sometimes a customer loves the look of custom 3D signs for their storefront but their budget isn’t quite there. That’s when a cutout… Read More

Pizza is a worldwide favorite, and pizza shops can be found almost everywhere. They especially abound in tourist areas like Koh Tao, Thailand,… Read More

Cover photo: Real Products Mfg. – David Showalter Cover photo: Real Products Mfg. – David Showalter “Lately, I’ve been using a lot of… Read More

For many sign designers, the quick rough sketch is the fastest route to a closed sale. Doing a rough drawing in front of… Read More

A well-designed full wrap can have a lot of impact, but it isn’t the only option—or always the best solution. Braun Bleamer does… Read More

Few people really want to buy vehicle lettering. For most it’s just a necessity to have something on their truck. Until, that is,… Read More

“Design is everything,” says David Showalter, David Design, Bryan, Ohio. “It’s what makes a sign work.” To make sure his layouts do their… Read More

Customers often want a list of services that they offer on their sign, or worse yet, on their truck—which will be on busy… Read More

In a recent article on sign layout, Joe Jarreau, Jarreau Signs, Chino Hills, California, said, “If you want to improve your layouts, you… Read More

Fifty years ago, David Showalter got his start in sign painting. In the years that followed, David painted signs in and around his… Read More

Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More

When you flip through the online portfolio of the work of RT Signs [Steinbach, Manitoba, Canada], you can’t help but be struck by the clean,… Read More

“I do whatever it takes to get the job done,” Troy Koskinemi says. “Carving, gold leaf, 3D—we’ve done it all. People often come… Read More

Before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help… Read More

For the Kaschaks, their sign business has been a three-decade work-in-progress, evolving from a part-time basement sign shop to a full-time custom sign… Read More

Most signs carry more than one message, and this presents an immediate problem to the reader. Their brain asks, “In what order should… Read More

When SignCraft first interviewed Sam Pitino in 1990, he was a young up-and-coming sign painter and full of enthusiasm for the trade. Today… Read More