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Customers often bring a Pantone color chip or some other color swatch and want that color used on their sign. This can be… Read More

Beautiful hand-painted signs—like good food—are uniquely appealing because they’re handmade. There’s something that just “feels good” about hand-painted signs and graphics and it… Read More

When it’s time to redo a sign, it’s a great opportunity to make it more effective. Rob Cooper, Koh Tao, Thailand, has repainted… Read More

Once upon a time, most beer was brewed locally—much like today’s microbreweries—rather than by big mega-breweries. Those breweries of yesteryear had unique names… Read More

There’s much more going on in emblem-style graphics than a lot of airbrush work. Brian Schofield says that one of his secrets of… Read More

  A little “shock value” goes a long way to boosting a sign’s effectiveness. There’s something that catches the viewer off guard. “What’s… Read More

There’s more to creating an interesting, effective sign layout than grabbing a cool typeface and typing the text into the layout. The spacing,… Read More

What’s more amazing than to see your company name as a gleaming chrome or gold emblem that appears to be mounted on your… Read More

Signs face a lot of visual competition out in the real world. Other signs, billboards and traffic are all drawing readers’ eyes away… Read More

Custom sign shops are unusual, creative places that design and fabricate a custom product—designed for one specific use for one specific customer. And… Read More

Sometimes it’s time for a change. That’s what Roger Cox decided after 30+ years of making signs in Colorado’s Rocky Mountains. He sold… Read More

The typefaces you choose for a sign project have a huge impact on the effectiveness of the sign. The font must be highly… Read More

It’s a fact: The right graphics can turn a vehicle into a rolling billboard for about the cost of a candy bar each… Read More

3D signs pack a lot of appeal, and it’s easy to add them to the type of signs you offer. It opens the… Read More

Do you really need to print at 300dpi? The short answer is no, according to Doug Downey [The Image Factory, Stratford, Ontario, Canada]…. Read More

Some sign makers do a little bit of everything while others settle into a niche market like 3D signage, truck lettering, boats or… Read More

Tourist towns always have more than their share of interesting signs, and Estes Park, Colorado, is no exception. Small shops and places to… Read More

At the peak of his career, Bob Behounek was designing and lettering the graphics on about 400 trucks per year. Many of those… Read More

Everyone has a few fonts that you know you can count on in the layouts you do every day. We often ask sign… Read More

One of the quirky things about the sign business is how a certain type of work often seems to come in all at… Read More