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Odds are most of your sign designs are for commercial businesses that need plenty of impact. But not every sign needs to shout—sometimes… Read More

Sign design can be challenging enough without creating problems for ourselves. Clients make demands, budgets are limited, deadlines are looming. Why make it… Read More

In Ray Kinman’s shop, the sound of a 3-D sign coming together is not the high-pitched whine of the CNC router but rather… Read More

In the late 1970s, the wine industry began to explode in Northern California’s Sonoma Valley. Jim and Tami Lago moved their sign business… Read More

In a resort area like Cancun, Mexico, an interesting sign is essential for the tourist-related businesses that line the streets. The gift shops,… Read More

Ever catch yourself wondering, “What could I do on this sign design to keep it from being just another ordinary sign?” Good news:… Read More

    Conservative estimates are that there are about 400,000 police vehicles nationwide—which is why you see so many of them on the… Read More

Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More

Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More

  Years ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure… Read More

As clear coats on vehicles became more impervious and lead was removed from lettering enamel, many sign painters began to experience problems with… Read More

  You don’t have to scroll very far down Greg Scott’s Facebook page before you realize that this is not your ordinary sign… Read More

When Alex Kurakake walked into Los Angeles Trade Tech College in 2011, he was an almost-19-year-old graffiti artist and pizza shop employee with… Read More

Cam Sauder has shared his work and ideas in SignCraft often over the years. In this profile, you’ll see nearly three dozen of… Read More

To grab the viewer, you need one good solid “hook”— unique lettering, a cool effect, or maybe 3D. In sign painting days, a… Read More

Sometimes you just need a little inspiration to jump start your next design project. You’ll find plenty of that here in this Signs… Read More

For over 30 years, Tim Peterson has created beautiful, highly effective signs in and around Deadwood, South Dakota. His work, mostly 3D signs,… Read More

The lowly ampersand usually does its job quietly and somewhat boringly, standing in for the word “and” between two words or letters. Bob… Read More

If a logo includes a graphic, you’ll usually find it above or beside the main copy. But one cool way to surprise the… Read More

What is it about a wall sign that makes us look twice? Maybe that it’s big or unexpected or “How did someone paint… Read More