Cover Photo

Few people really want to buy vehicle lettering. For most it’s just a necessity to have something on their truck. Until, that is,… Read More

“Design is everything,” says David Showalter, David Design, Bryan, Ohio. “It’s what makes a sign work.” To make sure his layouts do their… Read More

Customers often want a list of services that they offer on their sign, or worse yet, on their truck—which will be on busy… Read More

In a recent article on sign layout, Joe Jarreau, Jarreau Signs, Chino Hills, California, said, “If you want to improve your layouts, you… Read More

Fifty years ago, David Showalter got his start in sign painting. In the years that followed, David painted signs in and around his… Read More

Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More

When you flip through the online portfolio of the work of RT Signs [Steinbach, Manitoba, Canada], you can’t help but be struck by the clean,… Read More

“I do whatever it takes to get the job done,” Troy Koskinemi says. “Carving, gold leaf, 3D—we’ve done it all. People often come… Read More

Before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help… Read More

For the Kaschaks, their sign business has been a three-decade work-in-progress, evolving from a part-time basement sign shop to a full-time custom sign… Read More

Most signs carry more than one message, and this presents an immediate problem to the reader. Their brain asks, “In what order should… Read More

When SignCraft first interviewed Sam Pitino in 1990, he was a young up-and-coming sign painter and full of enthusiasm for the trade. Today… Read More

A monument sign delivers a much different look and message than a sign panel mounted between two posts. The additional mass of its… Read More

Back in the late 1970s and early ’80s, you couldn’t talk about sign design in a sign shop for very long before Chester… Read More

Sometimes a high school job can lead you to a lifelong career. That’s how it worked for Adam Straus, whose high school co-op… Read More

Cut-out letters can transform the building itself into a sign, turning the building into the background. Individual letters are a popular way to… Read More

It goes without saying that the primary message on a sign should be obvious. Make that “really obvious.” Bob Behounek likes to devote… Read More

You don’t have to look very far these days to see the latest trend in graphic design. You’ll find very clean, very simple… Read More

The cover story of the first issue of SignCraft back in 1980 was a feature on the signs of Sanibel Island, Florida, and… Read More

Dan Seese, Dan Seese Studios, Fort Collins, Colorado Looking for a quick idea for that next layout? It could be waiting for you… Read More