What’s it cost to produce these trailer graphics?
I designed the logo for Campbell Concrete when they got started about five or six years ago, using a graphic with the look… Read More
Online Exclusives
Design Clinic: Directory for a retail center
Whenever I drive by a directory sign like this, I can’t help but test myself. Can I understand any of the information at… Read More
Choosing paints and finishes
Many signs, with the exception of printed graphics or substrates, get a painted finish on all or part of the sign. Knowing which… Read More
Design & Price: 3-by-24-ft. banner
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce these boat transom graphics?
Boats are probably my favorite things to letter—the copy is minimal, the surface is great, and the customer often wants an interesting layout…. Read More
20 years, 20 tips: Secrets to building a healthy business
Dan wrote this article for the July/August 2015 issue of SignCraft—over ten years ago. Since then, his business has continued to grow and… Read More
Design clinic: Pickup truck for an auto repair service
This design clinic addresses two issues. Not only do we need a redesign, but we also need to modify the verbiage to improve… Read More
Before-and-after examples mean easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Should you emphasize the company name or their product/service?
Today we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers… Read More
Design & Price: 32-sq.-ft. monument sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this faux vintage sign?
Several years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio… Read More
Case studies are a powerful marketing tool
The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising…. Read More
Design Clinic: Secondary informational 4×8
During my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were… Read More
An easy way to sell the design first
For many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New… Read More
Design & Price: Trailer graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Wraps, partial wraps and look-like-a-wraps
Vehicle wraps are a hot item—and a powerful tool in the hands of a good designer. With a wrap, you can create a… Read More
What’s it cost to add graphics to this monument?
Before the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign… Read More
6 tips on presenting design work to your clients
Many sign companies get frustrated working with business owners who have little or no experience buying signs, truck wraps or brands. But put… Read More
Design Clinic: Box truck graphics
Communication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking… Read More
Design & Price: Storefront window graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
