Design Clinic: Secondary informational 4×8
During my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were… Read More
Online Exclusives
An easy way to sell the design first
For many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New… Read More
Design & Price: Trailer graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Wraps, partial wraps and look-like-a-wraps
Vehicle wraps are a hot item—and a powerful tool in the hands of a good designer. With a wrap, you can create a… Read More
What’s it cost to add graphics to this monument?
Before the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign… Read More
6 tips on presenting design work to your clients
Many sign companies get frustrated working with business owners who have little or no experience buying signs, truck wraps or brands. But put… Read More
Design Clinic: Box truck graphics
Communication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking… Read More
Design & Price: Storefront window graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Does it pass the squint test?
You don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast…. Read More
Try this easy approach to pricing your signs
Ever wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of… Read More
What’s it cost to produce this monument sign?
Often in the sign business we are called in to repair or renovate an existing sign. Such was the case with this monument… Read More
Help your clients understand the power of their brand
Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase… Read More
Design Clinic: 4-by-8 “For Lease” sign
Before we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information… Read More
Pretty on the outside, but bulletproof
There is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and… Read More
Design & Price: 3D sign for a bakery
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s going on in the background?
Rob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One… Read More
What’s it cost to letter this pickup truck?
Recently a local tree surgeon asked me to letter his new work truck. He didn’t want a wrap but instead wanted graphics to… Read More
Sell more than just the sign
One of the challenges inherent to the sign business is that the products you produce last a very long time. So while your… Read More
Design Clinic: Primary sign for a grocery store
For the “Design Clinic” series, SignCraft asked veteran sign designer Bob Behounek to show how he would redesign typical signs we’ve seen along… Read More
Try a different approach to awnings
Of the wide variety of exterior sign choices one can make, one of my least favorite is the typical fabric covered awning. Don’t… Read More
