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When it comes to long-lasting advertising, an effective, appealing sign is hard to beat. Compare it to the longevity of other types of… Read More

We did this sign for a local family dairy farm. They provided the copy and said they wanted a picture of one of… Read More

I continually hear sign people lamenting about how bad the wrap market is in terms of the work being put out on the… Read More

Summer has arrived, and as I wheel past the typical strip malls I see plenty of signs similar to this example: A fascia… Read More

In a world where there are loads of generic things—from hamburgers to graphics—there are still plenty of customers who value custom graphics. For… Read More

CNC routers are a common production tool in more and more sign shops. Cutout letters, sign faces, 3D carving—all these and more are… Read More

Building brands is always a fun, but very challenging exercise. We are blessed with clients who often give us a lot of creative… Read More

I designed the logo for Campbell Concrete when they got started about five or six years ago, using a graphic with the look… Read More

Whenever I drive by a directory sign like this, I can’t help but test myself. Can I understand any of the information at… Read More

Many signs, with the exception of printed graphics or substrates, get a painted finish on all or part of the sign. Knowing which… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Boats are probably my favorite things to letter—the copy is minimal, the surface is great, and the customer often wants an interesting layout…. Read More

Dan wrote this article for the July/August 2015 issue of SignCraft—over ten years ago. Since then, his business has continued to grow and… Read More

This design clinic addresses two issues. Not only do we need a redesign, but we also need to modify the verbiage to improve… Read More

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More

Today we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Several years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio… Read More

The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising…. Read More