Before-and-after examples mean easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Online Exclusives
Should you emphasize the company name or their product/service?
Today we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers… Read More
Design & Price: 32-sq.-ft. monument sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this faux vintage sign?
Several years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio… Read More
Case studies are a powerful marketing tool
The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising…. Read More
Design Clinic: Secondary informational 4×8
During my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were… Read More
An easy way to sell the design first
For many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New… Read More
Design & Price: Trailer graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Wraps, partial wraps and look-like-a-wraps
Vehicle wraps are a hot item—and a powerful tool in the hands of a good designer. With a wrap, you can create a… Read More
What’s it cost to add graphics to this monument?
Before the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign… Read More
6 tips on presenting design work to your clients
Many sign companies get frustrated working with business owners who have little or no experience buying signs, truck wraps or brands. But put… Read More
Design Clinic: Box truck graphics
Communication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking… Read More
Design & Price: Storefront window graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Does it pass the squint test?
You don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast…. Read More
Try this easy approach to pricing your signs
Ever wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of… Read More
What’s it cost to produce this monument sign?
Often in the sign business we are called in to repair or renovate an existing sign. Such was the case with this monument… Read More
Help your clients understand the power of their brand
Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase… Read More
Design Clinic: 4-by-8 “For Lease” sign
Before we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information… Read More
Pretty on the outside, but bulletproof
There is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and… Read More
Design & Price: 3D sign for a bakery
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
