Signs of Havana
Cuba. It’s sometimes called the Pearl of the Caribbean—though many Americans know it as the Forbidden Island. It’s the largest of the Caribbean… Read More
Online Exclusives
Design & Price: 4-by-12 storefront sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Residential signs for fun and profit
As sign makers, we deal with people every day who have to buy a sign to advertise their business. But most people never… Read More
Busting the myths about selling design
The internet message boards are lit up with sign companies complaining about many challenges they’re experiencing. In some respects, the challenges they’re experiencing… Read More
What’s it cost to produce this 4-by-5-ft. freestanding sign?
Whenever we use our CNC router, I’m always impressed with how great it is and how much better the signs look. This sign… Read More
Time-tested tools for high-impact vehicle graphics
Vehicle advertising has always been a great way to promote a business. After the initial cost of design and lettering, these rolling billboards… Read More
Successful sales start with the right questions
In “Step-by-step: Carved urethane sign” [SignCraft, May/June 2002], I mentioned a four-page checklist that we use here at Danthonia Designs during customer interviews…. Read More
Design & Price: Box van lettering
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Download this illustration and make sales easier
Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to… Read More
What’s it cost to produce this PVC monument sign?
Our local E-911 office was in need of a custom sign for their new office location. We were contracted to provide a cost… Read More
Make both sides of your vehicle wraps count
Quite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time… Read More
Show signs for cars and bikes
When one of the first indoor shopping malls in my area opened in the late 1960s, it brought in many stores from other… Read More
Design & Price: 4-by-16 overlaid plywood sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Don’t just sell the sign, sell an advertising package
I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their… Read More
Design & Price: Box truck graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this freestanding sign?
This historic building went through an extensive remodel before the new owners contacted us about a sign. The building was originally a single-family… Read More
Download these work order forms to save time and minimize hassles
A sign shop is a busy place where it’s very true that “the devil is in the details.” One of the reasons money… Read More
Proper shading enhances typography and improves legibility
I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More
Signs from a Thai paradise
About 20 years ago, Rob Cooper went rock climbing on the island of Koh Tao, Thailand. He never came back. The lifestyle of… Read More
Design & Price: Pickup door lettering
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
