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For every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Usually when a customer comes into the shop, it’s because they’ve seen some of my dimensional work out in the field and they… Read More

There are extraordinary temporary site signs that get done for high budget projects, but as a rule those don’t apply to the everyday… Read More

I get quite a number of e-mails each week and one of the frequent questions concerns pricing work done on a CNC router…. Read More

My favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Quick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More

Certain aspects of our craft are so basic that we can easily take them for granted. They become so familiar to us that… Read More

We did the graphics for this illuminated sign for a local furniture store that sends the bulk of their sign work to us…. Read More

The need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More

If you don’t like the look of screw heads or other fasteners peppering a sign face, try this simple technique we often use… Read More

Nothing makes a better case for the power of effective signs than before-and-after photos. Seeing, it seems, really is believing. Sometimes it’s the… Read More

Every once in a while, I mail a color postcard to local businesses showing a recent sign project and reminding them that we’re… Read More

Christopher Latham Sholes invented the first practical typewriter in the late 1860s. While slightly different, today’s computer keyboards were modeled after that same… Read More

The “rules” of fleet lettering are pretty consistent for most business: You have a fleet of vehicles; they should all look identical. Generally,… Read More

All sign craftspeople have access to the same basic equipment and materials. With a signature we can suddenly have our own business, complete… Read More

Some people are always on the lookout for ways to improve their products, productivity and image. I like to think of myself as… Read More

Select the Text tool, click somewhere on the page to set to location, then type away. Resize the type to fit the space… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Early in my career I did a lot of racecar work, mostly dirt track cars. My goal was to have the car show… Read More