Case studies are a powerful marketing tool
December 19th, 2025 by Dan AntonelliThe business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising…. Read More
Design Clinic: Secondary informational 4×8
December 12th, 2025 by Bob BehounekDuring my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were… Read More
An easy way to sell the design first
December 5th, 2025 by signcraftFor many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New… Read More
Design & Price: Trailer graphics
November 28th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Wraps, partial wraps and look-like-a-wraps
November 21st, 2025 by signcraftVehicle wraps are a hot item—and a powerful tool in the hands of a good designer. With a wrap, you can create a… Read More
What’s it cost to add graphics to this monument?
November 15th, 2025 by Michael JamesBefore the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign… Read More
6 tips on presenting design work to your clients
November 6th, 2025 by Dan AntonelliMany sign companies get frustrated working with business owners who have little or no experience buying signs, truck wraps or brands. But put… Read More
Design Clinic: Box truck graphics
October 31st, 2025 by Bob BehounekCommunication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking… Read More
Design & Price: Storefront window graphics
October 24th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Does it pass the squint test?
October 17th, 2025 by signcraftYou don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast…. Read More
