Before-and-after examples mean easier sales
January 16th, 2026 by signcraftBefore-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Should you emphasize the company name or their product/service?
January 9th, 2026 by Jeff CahillToday we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers… Read More
Design & Price: 32-sq.-ft. monument sign
January 3rd, 2026 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this faux vintage sign?
December 26th, 2025 by Mark FairSeveral years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio… Read More
Case studies are a powerful marketing tool
December 19th, 2025 by Dan AntonelliThe business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising…. Read More
Design Clinic: Secondary informational 4×8
December 12th, 2025 by Bob BehounekDuring my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were… Read More
An easy way to sell the design first
December 5th, 2025 by signcraftFor many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New… Read More
Design & Price: Trailer graphics
November 28th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Wraps, partial wraps and look-like-a-wraps
November 21st, 2025 by signcraftVehicle wraps are a hot item—and a powerful tool in the hands of a good designer. With a wrap, you can create a… Read More
What’s it cost to add graphics to this monument?
November 15th, 2025 by Michael JamesBefore the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign… Read More
