Online Exclusives

9 reasons your client should improve their brand (or create one)

July 4th, 2025 by

Advocating a rebrand for a client who comes in only looking for a sign with their current logo is an approach that shouldn’t… Read More

Put the power of 3D to work

June 27th, 2025 by

Affordable CNC routers have given sign shops one of the most affordable production tools to help them compete in today’s graphics market. CNC… Read More

Five truck door makeovers

June 21st, 2025 by

When the snow finally melted in late spring, most of the local trucks had been washed clean of road grit. All of a… Read More

Design & Price: 4-by-8-ft. sign on aluminum composite panel

June 13th, 2025 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

What’s it cost to produce this partial vehicle wrap?

June 6th, 2025 by

For the past 20 years, our shop vehicles have always been our main form of advertising and a showcase for the type of… Read More

Make great wraps look even better

May 30th, 2025 by

Presenting your completed work is such a big part of how you market your shop. Making the photos of your signs look their… Read More

Race cars have a lot to teach us about truck lettering

May 23rd, 2025 by

Moving vehicles are everywhere. Some are on the street; some are on a race track. When it comes to graphics, I feel there… Read More

A systems approach to your sign business pays off

May 16th, 2025 by

Many, if not most, sign people find their way into the industry from an interest in the creative side of sign making. While… Read More

Design & Price: Wrap for an 18-ft. ski boat

May 9th, 2025 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Making PVC dimensional signs

May 2nd, 2025 by

It warps and it has no rigidity. It swells if it gets too hot. You can bend strips of it in half, though… Read More