Seven sign industry challenges—and how to capitalize on them
June 10th, 2022 by Dan AntonelliWhy sell design? Helps distinguish your shop among competitors Puts focus on the importance of design rather than the physical aspect of signage…. Read More
Intuitive design connects with the viewer
June 9th, 2022 by Shane Durnford“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The… Read More
What’s it cost to produce these police car graphics?
June 3rd, 2022 by Russ MillsOccasionally, I am approached with the task of designing graphics for police patrol cars. Even though this is not a job that I… Read More
Choosing the right typeface
May 27th, 2022 by Gary AndersonWhich typefaces would you take to a desert island? Every designer has his or her favorite typefaces—ones that are so useful and so… Read More
Using structural frames for high-density urethane signs
May 20th, 2022 by signcraftOne popular method of strengthening high-density urethane (HDU) sign panels is to laminate the sign face to another substrate to get the structural… Read More
Moving from sign shop to marketing firm
May 13th, 2022 by signcraftHere at SignCraft, we frequently hear from sign makers who find their business changing. Some are seeing it start to happen on its… Read More
What’s it cost to produce these three jobsite signs?
May 6th, 2022 by David ShowalterA local construction company that’s just starting out needed a few basic jobsite signs. They had a few remodeling jobs underway, but were… Read More
Quality design is no secret
April 15th, 2022 by Raymond ChapmanMark Yearwood, Yearwood Signs & Graphics, Weatherford, Oklahoma We all know someone who seems to have been born with a “silver spoon in… Read More
Hand lettering a vintage boat
April 14th, 2022 by David KynastonI live in North Wales, not far from a popular tourist attraction, called the Llangollen Canal. Originally used as a means of shipping… Read More
Mockups sell designs
April 8th, 2022 by Dan AntonelliMore tips to help you get the logo approved Communication: Have conversations up front about who their new logo should be targeting. Find out… Read More
