Online Exclusives

What’s it cost to produce this partial vehicle wrap?

November 12th, 2021 by

Materials: Film, laminate and ink: $455 Cut vinyl and premask: $43 Total: $498 Labor: Set up and panel artwork: 1 hour Production: 5… Read More

Logo design: Who is your target audience?

November 1st, 2021 by

As logo designers, we’re often asked to balance the perceived requirements or design parameters of the business owner with the needs of their… Read More

Step-by-step: Building monument cabinet signs

October 29th, 2021 by

Have you ever had a customer who wanted more than a 4-by-8-ft. plywood sign mounted to a couple posts, but didn’t have the… Read More

Color contrast helps cure ailing layouts

October 22nd, 2021 by

I can’t believe how fast this year is going. It seems like weeks go by, then before you know it, the seasons have… Read More

Ask the right questions to speed the design phase

October 13th, 2021 by

When it comes to finalizing a design for your clients—whether for their sign, truck lettering or logo—the sooner you can get it signed… Read More

Design & Price: Vehicle wrap for a VW Beetle

October 8th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this sandblasted sign?

October 2nd, 2021 by

Material Costs: 80-lb 1.5-in. HDU: $50 Roller cover, sandblast mask, etc.: $60 Latex paint: $30 Subcontract sandblasting: $60 Total: $200 Labor: Create design:… Read More

Color and your customers

September 24th, 2021 by

Choosing colors involves a certain amount of risk, as your clients may not share your enthusiasm or vision for color. It is an… Read More

What’s it cost to produce this 4-by-4-ft. sign?

September 20th, 2021 by

This was exactly the sort of project I was looking for after SignCraft asked me to put this article together. I wanted to… Read More

Avoid these 10 common sign layout pitfalls

September 11th, 2021 by

Designers and sign makers who have been in the business long enough can easily recognize work done by newcomers. Why? Either the newbies… Read More