Designing signs for legibility: Viewing time
February 15th, 2021 by Ken MillarOutdoor advertising companies usually have a salesperson to sell potential clients on using billboards at existing locations for an advertising contract. Often the… Read More
Designing signs for legibility: Letter size
February 10th, 2021 by Ken MillarTo sell signs effectively, we must know what it takes to create a sign that works—a sign that is both attractive and readable… Read More
Nine secrets to building a sign business that lasts
February 1st, 2021 by signcraftSucceeding in the sign business for 35 years is a major achievement. Brian Schofield, with much help from Karin Levin, has made that… Read More
Color contrasts help you control the message
January 28th, 2021 by Bob Behounek“Opposites attract,” says the old, oft-repeated saying. This doesn’t only apply to marriages, friendships and magnets. It applies to sign design, too. Opposites… Read More
Design & Price: 4×8 overlaid plywood sign
January 21st, 2021 by signcraftIn every issue of SignCraft Magazine, we gave a few sign makers an imaginary project and asked them to do a sketch of… Read More
Six ways to juice your flat sign designs
January 12th, 2021 by signcraftNot every customer can afford a 3D masterpiece sign—and not every customer needs one. But that doesn’t mean that a flat sign… Read More
Creating appealing 3-D signs
January 5th, 2021 by Gary AndersonHow much money do we have to work with? Does it need to be conservative, creative or wild? How willing is the client… Read More
Here’s what double-cab pickup lettering sells for
December 8th, 2020 by signcraftWe recently asked Trade Secrets readers what they would charge to letter the doors on a double-cab pickup like the ones shown here…. Read More
Paint a Christmas window splash!
December 8th, 2020 by signcraftIn many business districts, Christmas window splashes are a big part of the holiday experience. Usually the work of sign artists and freelance… Read More
Is the lettering big enough?
October 28th, 2020 by signcraftNot all the lettering, mind you. But is the first and most important message getting the size (and contrast) it deserves? It’s the… Read More
