It’s hard to beat a sign for value
October 25th, 2016 by signcraftWhen it comes to long-lasting advertising, a well-made sign is hard to beat. Compare it to the longevity of other types of ads…. Read More
6 easy ways to set your layouts apart
October 6th, 2016 by signcraftIt should be easy to make signs that stand out from the crowd, right? Not really. All sorts of things get in the… Read More
Here’s how others price their signs
September 21st, 2016 by signcraftLast week we asked Trade Secrets readers to help us out with a survey to find out how sign shop owners price their… Read More
5 steps to more effective truck lettering
August 25th, 2016 by signcraftWhen it comes to sign design, vehicles are much more of a challenge since they must be read while they’re moving—and often by… Read More
Overcoming sticker shock when you quote a wrap
August 4th, 2016 by signcraftThere’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More
Take a look at what others charge for 3 x 10 banners
July 8th, 2016 by signcraftThough it’s important to know your production costs, it also helps to know what others charge for certain types of work. Last week… Read More
Letter the truck, not just the doors
June 16th, 2016 by signcraftSurely the most captivating thing about a vehicle wrap is that it turns the whole truck into a sign. But not every small… Read More
Boring rectangle? Cut it out!
May 18th, 2016 by signcraftSign substrates come in nice neat rectangles. Panel cutters and table saws precisely cut them into smaller rectangles. It’s quick and easy—but does… Read More
How others finish HDU board
May 3rd, 2016 by signcraftJohn Ralph, Quail Run Signs, Hamilton, Virginia, suggested we ask Trade Secrets readers how they handle some of the processes sign shops use… Read More
Nice sign, but what did it sell for?
March 10th, 2016 by signcraftEver see a photo of a great-looking sign in Trade Secrets or SignCraft magazine and wonder what it would sell for? You’re not… Read More
