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What’s it cost to produce this basic cut-and-roll 4×8 sign?

May 10th, 2024 by

Here’s a fairly simple, straightforward sign, but it does the job. I think there’s more to it than what first meets the eye,… Read More

A ribbon may be just what that layout needs

May 3rd, 2024 by

A ribbon or banner is one way to add the illusion of depth to an otherwise flat composition. It’s been a favorite tool… Read More

Retro vehicle graphics sell

April 27th, 2024 by

We’ve been fortunate to have established a nice niche with the retro branding work we do for clients all over the country (and… Read More

What’s it cost to produce this vehicle lettering?

April 19th, 2024 by

Not long ago, one of my regular real estate customers called up and told me she wanted to replace and update the graphics… Read More

A-frames make a great add-on sale

April 12th, 2024 by

Signs are the best advertising value going, and smart sign shops look for every chance to help their client get the advertising they… Read More

Layout principles set your signs apart

April 5th, 2024 by

Way too many signs produced today fall into a category best described as monotonous. If we look up the word in the dictionary,… Read More

Design & Price: Van lettering

March 29th, 2024 by

For every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Scale your graphics for the viewing distance

March 23rd, 2024 by

One of the reasons many people come to our shop for a sign is that they like our painted and/or sculpted pictorials. An… Read More

Proper shading brings lettering to the forefront

March 15th, 2024 by

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

What’s it cost to produce this monument sign?

March 8th, 2024 by

The great football coach Vince Lombardi once said, “We would accomplish many more things if we did not think of them as impossible.”… Read More

Five sign layout pitfalls to avoid

March 1st, 2024 by

Every sign maker knows there’s room for improvement in his or her layout skills. Learning the art of creative, effective sign layout is… Read More

What’s it cost to produce these trailer graphics?

February 23rd, 2024 by

Have you ever had one of those big trucks or trailers pull up in front of the shop, and you wanted to run… Read More