Design & Price: Window graphics
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
signcraft
Letters
Shrinking banner prices Dear SignCraft, I participated in your banner survey [see the Online Exclusive article, Take a Look at What Others Charge… Read More
Profile: Dan Seese
Shop name: Dan Seese Studios Shop size: 550 sq. ft. Age: 64 Graphics equipment: Graphtec plotter FlexiSign software Online: www.danseesestudios.com I started doing… Read More
Stripes & Graphics: Michael Hall
Michael Hall grew up around cars. His dad had a hot rod and took Michael with him to race tracks. His dad was… Read More
Seven steps to succeeding at vehicle wraps
There’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More
Profile: Barry Branscum
Shop name: Master’s Touch Designs Shop size: 2800 sq. ft. Age: 46 Graphics equipment: Roland VersaCAMM SP-300v 30 in. cutter EnduraLam 2 laminator… Read More
5 steps to more effective truck lettering
When it comes to sign design, vehicles are much more of a challenge since they must be read while they’re moving—and often by… Read More
Overcoming sticker shock when you quote a wrap
There’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More
Take a look at what others charge for 3 x 10 banners
Though it’s important to know your production costs, it also helps to know what others charge for certain types of work. Last week… Read More
Tips & Tricks
Upgraded table signs made easy A client, an exclusive restaurant, needed new Reserved signs for the tables in the restaurant. I scribbled a… Read More
Know your substrate options
It takes creativity to decipher what a customer really wants or needs, creativity to come up with a design, and creativity to make… Read More
Profile: Stuart Wright
Shop name: Sign Related Age: 35 Shop size: 1400 sq. ft. plus 200 sq. ft. upstairs for office and print room Graphics equipment:… Read More
Stripes & Graphics: What is it about flames?
“I don’t want just regular pinstriping—I want some flames…” Every pinstriper knows that flames are sort of magical for some customers. The effect… Read More
Profile: SignTech
In the heart of Colorado’s High Country lies an internationally-renowned region known as Summit County. Surrounded by high peaks, it has five world-class… Read More
2016 Sign Invitational
There’s nothing like a little friendly competition to make things interesting. Dan and Peter Sawatzky were talking about how different sign people each… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Letters and the power of contrast
Nothing turns a viewer off like visual monotony. We’re programmed to be interested in variety. In the case of sign design, that means… Read More
Design & Price: Two 3-by-10-ft. banners
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Letters
Bill Gottsman Bill Gottsman, sign painter, sign designer and frequent contributor to SignCraft died February 27, 2016. He was 97—but he was certainly… Read More
Letter the truck, not just the doors
Surely the most captivating thing about a vehicle wrap is that it turns the whole truck into a sign. But not every small… Read More
