Articles

You can never have enough bold, condensed typefaces on hand for sign work. Most primary copy requires a bold letter style, and so… Read More

Few businesspeople wake up some morning thinking it’s a good day to spend $1000 getting some great lettering on the company truck. Rather,… Read More

“Design is everything. It’s what makes a sign work,” says David Showalter, David Design, Bryan, Ohio. David leans on traditional sign design principles… Read More

Scale—that’s probably the biggest difference in the products commonly referred to as early outdoor advertising and what we now think of as commercial… Read More

You don’t have to look at too many of his signs or vehicles before you realize Braun Bleamer [Jet Signs, Palmerton, Pennsylvania] is… Read More

Here’s a another batch of impressive work by SignCraft readers. Don’t forget to send us yours! Round-faced letters finished with 23K gold leaf… Read More

Fifty years ago, David Showalter was a young housepainter. While painting a house next door to a sign shop, he mentioned to the… Read More

Vintage movie posters of the ’40s, ’50s and ’60s often packed powerful punches of both color and expressive lettering. Westerns were the movie… Read More

For most small businesses, the primary use of their logo is for their signage. And since most signs are viewed by people passing… Read More

A reader wants to know: “Has anyone found a prep and finishing system that works well on ACM? “I like the material because… Read More

Digital printing goes smoothly when you create your own files, but that can change when you have to deal with a file that… Read More

I worked for 35 years without making any money. Then this old farmer came along and helped me see the light. He told… Read More

Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More

Readers want to know: “How do you set up to apply lettering above the windshield on a tall Ford Transit van? “I have… Read More

Very often the customer who arrives at a sign company needs more than just a sign. They may need a logo design and… Read More

Training new owners, sales staff and employees led me to evaluate the process of selling a sign. To help them know what to… Read More

Here are some brief design principles that you can use to double-check your layouts. This list is not intended to be all-inclusive but… Read More

 Mike Jackson wrote this article for the September/October 1995 issue of SignCraft—almost 30 years ago. Now retired, Mike and Darla were running a… Read More

Some signs do their job, but sadly, a great many fall short. It matters little whether they are big illuminated displays, gilded 3D… Read More

Here’s another simple method that I use to install a sign on a wall. I often work alone, so it is especially helpful… Read More