Articles

Bob and Teresa Kaschak: The evolution of a custom sign business

For the Kaschaks, their sign business has been a three-decade work-in-progress. It has evolved from a part-time basement sign shop to a full-time… Read More

Font Favorites: Doug Downey on serif fonts

Oh, serif fonts…the sophisticated, elegant, and timeless beauties of the typography world. They’re the Audrey Hepburns of fonts—the fonts that never go out… Read More

Font Favorites: Doug Downey on sans serif fonts

Ah, sans-serif fonts! The no-frills, straight-to-the-point, “I ain’t got time for serifs” of the font world. These fonts are like the James Bond… Read More

Use the first five minutes to make the client feel important

The first five minutes of talking to a new client in your office is the most important time you will ever spend with… Read More

Fast Track Signs – Making it work in a small town

Location: Bellefontaine, Ohio Shop size: 1000 sq. ft. Graphics equipment: Gerber Edge Gerber HS15 cutters Online: https://www.fasttracksigns.net/ On Facebook as FastTrack Signs and… Read More

Those fine old “ghost signs” are disappearing by the minute

A photographer with a sign background probably sees the world differently than an average photographer. That’s especially true if the photographer likes vintage… Read More

Making the Wheelsmith sign

Here’s one of those how-the-hell-do-I-do-this-jobs? I love ’em. Jayson, the client, had definite ideas of what he wanted. He cut a mock-up from… Read More

Bob Parsons: April 2023

The old sign painter was not one to throw things away because “you never know when you might need ‘em.” That included off-cuts… Read More

Download these ready-to-print panels for FREE!

Ken Tamashiro invested a lot of time learning Photoshop, and particularly in creating the look of gold or silver leaf dimensional graphics. He… Read More

Tips & Tricks: Stains for cedar backgrounds

I sometimes use cedar planks for a background to mount a sign face on, or use cedar trim on a sign. For years… Read More

Tips & Tricks: The ultimate glass cleaner

I did window splashes and window signs for over 20 years, and the first step is getting the glass really clean. The very… Read More

Tips & Tricks: Bond acrylic without the applicator bottle clogging

When gluing acrylic, as when you’re replacing channel letter faces, don’t use hypo #25 bottles. They clog very easily and it’s difficult to… Read More

Tips & Tricks: Make weeding white and light-colored vinyl graphics easier

If you are getting old and decrepit like me, it gets harder to see the lines on cut vinyl, especially white material. This… Read More

Tips & Tricks – Bag your cell phone—and tablet, too

I carry my smartphone in a plastic Ziploc bag. Even when wearing nitrile gloves I can still use the interface (the biometric fingerprint… Read More

Tips & Tricks: Give them a miniature version of their sign

Here’s a cool thing to do that customers really get a kick out of: Make them a miniature version of their sign. We… Read More

Tips & Tricks: Quality materials and proper installation are powerful sales tools

Most signs get removed or moved sooner or later, yet hardly anyone thinks of sign removal and/or relocation. For example, if cheap materials… Read More

Tips & Tricks: Flatten your wood before you V-carve

When doing V-carving in wood, don’t assume that the piece is perfectly flat. Even a small difference in thickness from one side to… Read More

Tips & Tricks: Easy edge sealing of PVC letters and graphics

Router-cutting PVC leaves a raw edge that is more porous than the smooth face of the PVC board. To solve this, I seal… Read More

Tips & Tricks – Hang Eco Sol inkjet prints to cure before laminating

My trusty Roland VS-540 printer uses Eco Sol Max ink, and I’ve discovered that when it comes to laminating these prints, you must… Read More

2023 Reader Survey: What’s your hourly shop rate?

Most sign businesses build their pricing around an hourly shop rate. Ideally that number is based on an accurate, current assessment of their… Read More