Nobody buys signs— they buy solutions
A buyer’s concept is the belief of what your service or products will be able to do for them—not what it will do… Read More
Articles
Don’t let the message get buried by technology
Most signs and banners “back in the day” were either hand painted or created with computer-cut vinyl—or a combination of both. Time and… Read More
Laser at work: Engraving solid surface material
Is there a laser at work in your shop? We’d like to hear how you’re using it and see photos of the work… Read More
What’s in a name?
Each participant in the workshops we host receives a custom-made dimensional name plaque. A large display of them greets our guests as they… Read More
Case studies and testimonials speed the sales process
I learned very early on that marketing my agency was more about telling the story of what I could do for a client,… Read More
What’s it cost to produce this 18-by-60-in. flat sign?
Materials: Aluminum composite panel — $40 Digital print $mdash; $50 Paint (primer plus four colors) — $55 Total materials — $145 Labor: Design/prep… Read More
Design Clinic: Freestanding sign for a nursery
I was heading to the store the other day when I spotted a very plain, uninteresting sign. Normally I zip right by signage… Read More
Profile: Barry Branscum
Shop name: Master’s Touch Designs Shop size: 2800 sq. ft. Age: 46 Graphics equipment: Roland VersaCAMM SP-300v 30 in. cutter EnduraLam 2 laminator… Read More
Tips & Tricks
Upgraded table signs made easy A client, an exclusive restaurant, needed new Reserved signs for the tables in the restaurant. I scribbled a… Read More
Know your substrate options
It takes creativity to decipher what a customer really wants or needs, creativity to come up with a design, and creativity to make… Read More
Profile: Stuart Wright
Shop name: Sign Related Age: 35 Shop size: 1400 sq. ft. plus 200 sq. ft. upstairs for office and print room Graphics equipment:… Read More
Stripes & Graphics: What is it about flames?
“I don’t want just regular pinstriping—I want some flames…” Every pinstriper knows that flames are sort of magical for some customers. The effect… Read More
Profile: SignTech
In the heart of Colorado’s High Country lies an internationally-renowned region known as Summit County. Surrounded by high peaks, it has five world-class… Read More
2016 Sign Invitational
There’s nothing like a little friendly competition to make things interesting. Dan and Peter Sawatzky were talking about how different sign people each… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Letters and the power of contrast
Nothing turns a viewer off like visual monotony. We’re programmed to be interested in variety. In the case of sign design, that means… Read More
Diggin’ up the past: The dawn of sandblasted signs
Sandblasted wooden signs have been seen on the pages of SignCraft for decades. You’ll likely see a fair amount of them in this… Read More
Design & Price: Two 3-by-10-ft. banners
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Letters
Bill Gottsman Bill Gottsman, sign painter, sign designer and frequent contributor to SignCraft died February 27, 2016. He was 97—but he was certainly… Read More
Laser at work: Using HDU board
One of the interesting things we do with our laser is cut letters and graphics from high density urethane board. We’ve found that… Read More
