Put Photoshop’s Threshold Tool to work
If you own Photoshop, any version, you already have the tool that is a hidden gem for many sign designers! The Threshold Tool… Read More
Articles
Glazes work magic on 3D graphics
Last issue we showed several name plaques we have created for the participants of our workshops through the years. While they were a… Read More
What’s it cost to produce this 30-by-60-in. entry sign?
Materials: One sheet of ¾-in. PVC board … $173 One sheet of ½-in. PVC board … $129 2-by-4-ft. of 1-in. HDU board …… Read More
Design Clinic: Sign faces for an auto repair shop
Tenant signs on directories can be a challenge, no doubt. Often there is a lot of visual competition on a directory, and clutter… Read More
A professional, well-organized shop pays off
On the About Us page of the Brushstrokes Signs & Awnings website, www. brushstrokesigns.ca, there’s a heading that says “First Impressions Count!” Owners… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft. com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read… Read More
Tips & Tricks
Add age or texture to your vector sign design in Photoshop Want to age or add texture effects to your vector design in… Read More
Design & Price: Window graphics
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Letters
Shrinking banner prices Dear SignCraft, I participated in your banner survey [see the Online Exclusive article, Take a Look at What Others Charge… Read More
Profile: Dan Seese
Shop name: Dan Seese Studios Shop size: 550 sq. ft. Age: 64 Graphics equipment: Graphtec plotter FlexiSign software Online: www.danseesestudios.com I started doing… Read More
Stripes & Graphics: Michael Hall
Michael Hall grew up around cars. His dad had a hot rod and took Michael with him to race tracks. His dad was… Read More
Seven steps to succeeding at vehicle wraps
There’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More
Nobody buys signs— they buy solutions
A buyer’s concept is the belief of what your service or products will be able to do for them—not what it will do… Read More
Don’t let the message get buried by technology
Most signs and banners “back in the day” were either hand painted or created with computer-cut vinyl—or a combination of both. Time and… Read More
Laser at work: Engraving solid surface material
Is there a laser at work in your shop? We’d like to hear how you’re using it and see photos of the work… Read More
What’s in a name?
Each participant in the workshops we host receives a custom-made dimensional name plaque. A large display of them greets our guests as they… Read More
Case studies and testimonials speed the sales process
I learned very early on that marketing my agency was more about telling the story of what I could do for a client,… Read More
What’s it cost to produce this 18-by-60-in. flat sign?
Materials: Aluminum composite panel — $40 Digital print $mdash; $50 Paint (primer plus four colors) — $55 Total materials — $145 Labor: Design/prep… Read More
Design Clinic: Freestanding sign for a nursery
I was heading to the store the other day when I spotted a very plain, uninteresting sign. Normally I zip right by signage… Read More
Profile: Barry Branscum
Shop name: Master’s Touch Designs Shop size: 2800 sq. ft. Age: 46 Graphics equipment: Roland VersaCAMM SP-300v 30 in. cutter EnduraLam 2 laminator… Read More
