Online Exclusives

Hand lettering a vintage boat

I live in North Wales, not far from a popular tourist attraction, called the Llangollen Canal. Originally used as a means of shipping… Read More

Mockups sell designs

More tips to help you get the logo approved Communication: Have conversations up front about who their new logo should be targeting. Find out… Read More

How to get sign code variances

So your client needs more or bigger signs than the sign code allows. Or signs closer to the road. Or a different type… Read More

What’s it cost to produce this way-finding sign?

One of the hardest-working types of signs is the everyday way-finding sign that guides people through a building or around a campus. They… Read More

Design & Price: Box truck graphics

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Think before you compress or extend that font

Choosing the correct font can be an overwhelming task for the professional designer. When faced with the ever-growing list of fonts to choose… Read More

What’s it cost to produce four 2-by-3-ft. sandblasted signs?

I did my first sandblasted signs back in 1973 at Cal Neon in San Diego, the first sign shop I worked in. I… Read More

20 years, 20 tips

In the summer of 1995, I officially registered my business, opened a business checking account, bought some paint and a plotter, and started… Read More

Put shades, shadows and outlines to work

Back in sign painting days, the most common way to add some appeal to lettering was to add a shade or shadow. Customers… Read More

Troubleshooting common layout problems

The first Letterheads event that I attended in Elkhart, Indiana, was a real eye-opener for me. I was in awe of the beautiful… Read More

Design & Price: 4-by-8-ft. real estate sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Effective layouts begin in black and white

When starting a design, I forget about color—at least temporarily. There are too many other variables to keep track of. Your personality, the… Read More

What’s it cost to produce this double-faced 4-by-8-ft. sign?

When this customer stopped in, I could tell he was looking for something more than your basic 4-by-8 sign. He’s a farmer and… Read More

Fabricate signs from aluminum composite material

After I read Curt Nelson’s article, “Step-by-step: Building monument cabinet signs,” in the May/June 2010 issue, I began experimenting with aluminum composite material… Read More

Hidden hardware keeps this installation a secret

While working on a large sandblasted sign for a local restaurant, I kept trying to think of an easy, unobtrusive way to assemble… Read More

Handling linear layouts

Back in the mid-1960s, my travels in and around the greater Chicago area were a source of inspiration and amazement. Right in the… Read More

Making application of large cut vinyl graphics easier

In What’s it cost to letter this box truck, I went through the time, materials and major steps of lettering a box truck…. Read More

What’s it cost to letter this box truck?

Vehicle lettering makes up a good deal of my business, and most of it is on vans and pickups. Occasionally, though, I’ll do… Read More

Putting color theory into practice

Selecting colors in our work can be a great challenge. It doesn’t need to be intimidating, though. Every designer must be aware of… Read More

Using acrylic latex paint for sign finishes

One of the biggest changes in our shop in the last ten years is the exclusive use of water-based acrylic house paint for… Read More