Does it pass the squint test?
You don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast…. Read More
Online Exclusives
Try this easy approach to pricing your signs
Ever wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of… Read More
What’s it cost to produce this monument sign?
Often in the sign business we are called in to repair or renovate an existing sign. Such was the case with this monument… Read More
Help your clients understand the power of their brand
Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase… Read More
Design Clinic: 4-by-8 “For Lease” sign
Before we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information… Read More
Pretty on the outside, but bulletproof
There is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and… Read More
Design & Price: 3D sign for a bakery
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s going on in the background?
Rob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One… Read More
What’s it cost to letter this pickup truck?
Recently a local tree surgeon asked me to letter his new work truck. He didn’t want a wrap but instead wanted graphics to… Read More
Sell more than just the sign
One of the challenges inherent to the sign business is that the products you produce last a very long time. So while your… Read More
Design Clinic: Primary sign for a grocery store
For the “Design Clinic” series, SignCraft asked veteran sign designer Bob Behounek to show how he would redesign typical signs we’ve seen along… Read More
Try a different approach to awnings
Of the wide variety of exterior sign choices one can make, one of my least favorite is the typical fabric covered awning. Don’t… Read More
Design & Price: Graphics for pair of tow trucks
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Same words, same shape, same colors—but much more impact
A successful layout uses contrast to make sure the message is read in the proper order and that the sign is appealing to… Read More
What’s it cost to produce this storefront sign?
A good, effective sign needn’t be loaded with all the bells and whistles. When a client doesn’t have the budget for 3D graphics… Read More
9 reasons your client should improve their brand (or create one)
Advocating a rebrand for a client who comes in only looking for a sign with their current logo is an approach that shouldn’t… Read More
Put the power of 3D to work
Affordable CNC routers have given sign shops one of the most affordable production tools to help them compete in today’s graphics market. CNC… Read More
Five truck door makeovers
When the snow finally melted in late spring, most of the local trucks had been washed clean of road grit. All of a… Read More
Design & Price: 4-by-8-ft. sign on aluminum composite panel
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this partial vehicle wrap?
For the past 20 years, our shop vehicles have always been our main form of advertising and a showcase for the type of… Read More
