Design & Price: Graphics for pair of tow trucks
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
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Same words, same shape, same colors—but much more impact
A successful layout uses contrast to make sure the message is read in the proper order and that the sign is appealing to… Read More
What’s it cost to produce this storefront sign?
A good, effective sign needn’t be loaded with all the bells and whistles. When a client doesn’t have the budget for 3D graphics… Read More
9 reasons your client should improve their brand (or create one)
Advocating a rebrand for a client who comes in only looking for a sign with their current logo is an approach that shouldn’t… Read More
Put the power of 3D to work
Affordable CNC routers have given sign shops one of the most affordable production tools to help them compete in today’s graphics market. CNC… Read More
Five truck door makeovers
When the snow finally melted in late spring, most of the local trucks had been washed clean of road grit. All of a… Read More
Design & Price: 4-by-8-ft. sign on aluminum composite panel
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this partial vehicle wrap?
For the past 20 years, our shop vehicles have always been our main form of advertising and a showcase for the type of… Read More
Make great wraps look even better
Presenting your completed work is such a big part of how you market your shop. Making the photos of your signs look their… Read More
Race cars have a lot to teach us about truck lettering
Moving vehicles are everywhere. Some are on the street; some are on a race track. When it comes to graphics, I feel there… Read More
A systems approach to your sign business pays off
Many, if not most, sign people find their way into the industry from an interest in the creative side of sign making. While… Read More
Design & Price: Wrap for an 18-ft. ski boat
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Making PVC dimensional signs
It warps and it has no rigidity. It swells if it gets too hot. You can bend strips of it in half, though… Read More
What’s it cost to produce these ten 18-by-24 site signs?
Often we have a client who wants a short run of site signs. We do them using the method you see here, particularly… Read More
Beyond signs: Selling advertising packages
When I first started my company, I thought that most small businesses needed much more than just lettering on their trucks or signs…. Read More
3 powerful ways to add even more dimension to your signs
One of the reasons I love the sign trade is I get bored quickly. This business has allowed me to constantly explore new… Read More
Revisiting five van layouts
A few weeks ago I was planning an addition to my scale model railroad, and I needed to move some boxes to clear… Read More
Design & Price: 3-by-5-ft. dimensional sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Putting the design first
Most small businesses don’t have a cohesive image or brand. Yet more and more often, they have to compete with chains and franchises… Read More
What’s it cost to produce this HDU hanging sign?
The wood-graining technique you see here is a quick and easy way to add extra dimension to signs on high-density urethane board. We… Read More
