Design & Price: 4-by-16 overlaid plywood sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Online Exclusives
Don’t just sell the sign, sell an advertising package
I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their… Read More
Design & Price: Box truck graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this freestanding sign?
This historic building went through an extensive remodel before the new owners contacted us about a sign. The building was originally a single-family… Read More
Download these work order forms to save time and minimize hassles
A sign shop is a busy place where it’s very true that “the devil is in the details.” One of the reasons money… Read More
Proper shading enhances typography and improves legibility
I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More
Signs from a Thai paradise
About 20 years ago, Rob Cooper went rock climbing on the island of Koh Tao, Thailand. He never came back. The lifestyle of… Read More
Design & Price: Pickup door lettering
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Use design to set your work apart from the crowd
There are so many businesses on every street of every town. Thousands of vehicles zip down the streets and highways. There’s signage in… Read More
Effective advertising messages for signs and truck wraps
When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard… Read More
What’s it cost to produce this 4-by-12-ft. fascia sign?
Oftentimes a little extra effort goes a long way towards making a sign stand out. This fascia sign’s clean design and subdued color… Read More
The hidden costs of sign installation
I’ve been meaning to share my thoughts on installation costs for years, but it keeps getting put on the back burner. Today’s installation… Read More
Make yard signs pay off for your clients
Yard signs are a natural attention-getter. Standing in a yard or along the street, they can be a powerful mini-billboard. They may tap… Read More
Design & Price: 4-by-4-ft. banner
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
5 rules for effective vehicle wraps
Bob Behounek did an excellent article on building more effective layouts for signs, “Clutter kills: 6 points for cleaner sign design.” He had… Read More
What’s it cost to produce these printed truck door graphics?
We designed this logo for a local electrician long ago. We’ve lettered several trucks for them over the years, but we always did… Read More
Use contrast to guide the viewer’s eye
Monotony can kill our sign layouts, choking off any possibility of communicating our client’s message. As sign designers we must constantly find ways… Read More
The restaurant signs of Koh Tao
We’re sure the restaurants on the popular tourist destination island of Koh Tao, Thailand, are terrific, but we think the signs are even… Read More
Design & Price: 3-by-12-ft. banner
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Winning tactics for closing the sale
Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More
