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Whenever I’m on the subject of bold, clean, readable sign design, it’s a great opportunity to dig into the design tools from the… Read More

The fastest, easiest way to increase your sign business’s profits, of course, is to simply raise your prices. But it isn’t always quite… Read More

Here’s a fairly simple, straightforward sign, but it does the job. I think there’s more to it than what first meets the eye,… Read More

A ribbon or banner is one way to add the illusion of depth to an otherwise flat composition. It’s been a favorite tool… Read More

We’ve been fortunate to have established a nice niche with the retro branding work we do for clients all over the country (and… Read More

Not long ago, one of my regular real estate customers called up and told me she wanted to replace and update the graphics… Read More

Signs are the best advertising value going, and smart sign shops look for every chance to help their client get the advertising they… Read More

Way too many signs produced today fall into a category best described as monotonous. If we look up the word in the dictionary,… Read More

For every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

One of the reasons many people come to our shop for a sign is that they like our painted and/or sculpted pictorials. An… Read More

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

The great football coach Vince Lombardi once said, “We would accomplish many more things if we did not think of them as impossible.”… Read More

Every sign maker knows there’s room for improvement in his or her layout skills. Learning the art of creative, effective sign layout is… Read More

Have you ever had one of those big trucks or trailers pull up in front of the shop, and you wanted to run… Read More

Sometimes, as I drive home at the end of the day, I’m not interested in seeing anything related to signs. I don’t care… Read More

Back in the mid-1990s, Rob Cooper began spending almost every summer with his friend Russ Mowry, who at the time had Vintage Sign,… Read More

Cool effects are one way of adding interest to a sign—and adding some interest to your workday. They’re fun. For this sign for… Read More

Customers often load a sign with excessive copy that forces the sign designer to use smaller letter sizes, hurting the readability of the… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More