Online Exclusives

Way too many signs produced today fall into a category best described as monotonous. If we look up the word in the dictionary,… Read More

For every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

One of the reasons many people come to our shop for a sign is that they like our painted and/or sculpted pictorials. An… Read More

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

The great football coach Vince Lombardi once said, “We would accomplish many more things if we did not think of them as impossible.”… Read More

Every sign maker knows there’s room for improvement in his or her layout skills. Learning the art of creative, effective sign layout is… Read More

Have you ever had one of those big trucks or trailers pull up in front of the shop, and you wanted to run… Read More

Sometimes, as I drive home at the end of the day, I’m not interested in seeing anything related to signs. I don’t care… Read More

Back in the mid-1990s, Rob Cooper began spending almost every summer with his friend Russ Mowry, who at the time had Vintage Sign,… Read More

Cool effects are one way of adding interest to a sign—and adding some interest to your workday. They’re fun. For this sign for… Read More

Customers often load a sign with excessive copy that forces the sign designer to use smaller letter sizes, hurting the readability of the… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More

I have always been a believer in using imaginary borders when it comes to sign layout. Readability will always prevail when enough unused… Read More

Nothing quite spells “old tyme” for a sign better than the old, beat-up, chippy antique variety. And while authentic antique signs can still… Read More

I did this job for a customer who drove up in a nice truck and let me know right away that he wanted… Read More

Save this article! You’re probably thinking, “Oh, I’ll just put it on the shelf with all my other SignCraft back issues.” Oh no,… Read More

We’ve all seen the trucks on the road whose design makes us believe—if we know nothing else about the company—that it was part… Read More

I really got charged up when those color sign sketches from Beverly Sign Company resurfaced last spring [see Sketches from the Golden Age… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More