A banner still packs a lot of advertising value
May 15th, 2023 by signcraftBack before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses…. Read More
Bob Parsons: May 2023
May 14th, 2023 by signcraftWhen James drove the company’s crane truck on to the scale with a load of signs on board, he was told he was… Read More
A clean, organized shop makes sales easier
May 8th, 2023 by signcraftThere are obvious benefits to keeping your shop organized. When you need something, you know where to find it—if you put it back… Read More
Inbox – May 2023
May 6th, 2023 by signcraftAustralian Letterheads, a 3D printed model sand rail and the Quebec sign museum project… 28th Annual Australian Letterheads—October 13–15, 2023 The Australian Letterheads’… Read More
Classy, formal, decorative — script fonts have a look all their own
May 1st, 2023 by Doug DowneyAh, script fonts—the fancy, curly-haired cousin of the font world. These fonts are like the divas of the design world, demanding attention and… Read More
Wall signs were once a part of every cityscape
April 30th, 2023 by Mike JacksonIn early days, buildings in many of the large cities were made of bricks. Much like the brick house in the children’s story… Read More
Font Favorites: Doug Downey on serif fonts
April 23rd, 2023 by Doug DowneyOh, serif fonts…the sophisticated, elegant, and timeless beauties of the typography world. They’re the Audrey Hepburns of fonts—the fonts that never go out… Read More
Bob and Teresa Kaschak: The evolution of a custom sign business
April 24th, 2023 by signcraftFor the Kaschaks, their sign business has been a three-decade work-in-progress. It has evolved from a part-time basement sign shop to a full-time… Read More
Font Favorites: Doug Downey on sans serif fonts
April 17th, 2023 by Doug DowneyAh, sans-serif fonts! The no-frills, straight-to-the-point, “I ain’t got time for serifs” of the font world. These fonts are like the James Bond… Read More
Use the first five minutes to make the client feel important
April 16th, 2023 by Ken MillarThe first five minutes of talking to a new client in your office is the most important time you will ever spend with… Read More
Fast Track Signs – Making it work in a small town
April 10th, 2023 by signcraftLocation: Bellefontaine, Ohio Shop size: 1000 sq. ft. Graphics equipment: Gerber Edge Gerber HS15 cutters Online: https://www.fasttracksigns.net/ On Facebook as FastTrack Signs and… Read More
Those fine old “ghost signs” are disappearing by the minute
April 9th, 2023 by Mike JacksonA photographer with a sign background probably sees the world differently than an average photographer. That’s especially true if the photographer likes vintage… Read More
