What would you charge for these trailer graphics?
January 23rd, 2017 by signcraftGrab a pencil. Let’s say the owner of a landscape company just stopped by with the new 16-ft. trailer to get a price… Read More
A compact, efficient vinyl sign workspace
January 6th, 2017 by signcraftA veteran sign maker told me once that there were only three ways a sign shop could be more profitable: raise prices, reduce… Read More
Make post covers the easy way
December 7th, 2016 by signcraftIn the previous Online Exclusive article we showed some interesting variations on post covers and how they can dramatically improve the impression that… Read More
Four easy ways to make mountings pay off
November 14th, 2016 by signcraftSo you’re working away on a design for a great-looking sign. Naturally, most of the attention goes into the layout of the sign… Read More
It’s hard to beat a sign for value
October 25th, 2016 by signcraftWhen it comes to long-lasting advertising, a well-made sign is hard to beat. Compare it to the longevity of other types of ads…. Read More
6 easy ways to set your layouts apart
October 6th, 2016 by signcraftIt should be easy to make signs that stand out from the crowd, right? Not really. All sorts of things get in the… Read More
Here’s how others price their signs
September 21st, 2016 by signcraftLast week we asked Trade Secrets readers to help us out with a survey to find out how sign shop owners price their… Read More
5 steps to more effective truck lettering
August 25th, 2016 by signcraftWhen it comes to sign design, vehicles are much more of a challenge since they must be read while they’re moving—and often by… Read More
Overcoming sticker shock when you quote a wrap
August 4th, 2016 by signcraftThere’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More
Take a look at what others charge for 3 x 10 banners
July 8th, 2016 by signcraftThough it’s important to know your production costs, it also helps to know what others charge for certain types of work. Last week… Read More
