What’s it cost to produce this unique storefront sign?
February 2nd, 2025 by Gary JohnsonMy website developer, Ridge Marketing, purchased a building just steps away from my own. When the owner, Rob Quincy, approached me for a… Read More
Designing vehicle wraps that integrate a brand
January 24th, 2025 by Dan AntonelliProbably the most critical application of a brand for most service businesses is the vehicle. It’s the most public representation of their company… Read More
There’s a lot to learn by analyzing your past projects
January 17th, 2025 by Bob BehounekMost of us have heard of the cliché “Hindsight is always 20/20”. Most of the time, we certainly have a clearer understanding of… Read More
Signs of Havana
January 12th, 2025 by Francisco VargasCuba. It’s sometimes called the Pearl of the Caribbean—though many Americans know it as the Forbidden Island. It’s the largest of the Caribbean… Read More
Design & Price: 4-by-12 storefront sign
January 3rd, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Residential signs for fun and profit
December 20th, 2024 by signcraftAs sign makers, we deal with people every day who have to buy a sign to advertise their business. But most people never… Read More
Busting the myths about selling design
December 13th, 2024 by Dan AntonelliThe internet message boards are lit up with sign companies complaining about many challenges they’re experiencing. In some respects, the challenges they’re experiencing… Read More
What’s it cost to produce this 4-by-5-ft. freestanding sign?
December 8th, 2024 by Cody ReichWhenever we use our CNC router, I’m always impressed with how great it is and how much better the signs look. This sign… Read More
Time-tested tools for high-impact vehicle graphics
November 30th, 2024 by Bob BehounekVehicle advertising has always been a great way to promote a business. After the initial cost of design and lettering, these rolling billboards… Read More
Successful sales start with the right questions
November 22nd, 2024 by Joe McKernanIn “Step-by-step: Carved urethane sign” [SignCraft, May/June 2002], I mentioned a four-page checklist that we use here at Danthonia Designs during customer interviews…. Read More
