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Does it pass the squint test?
October 17th, 2025 by signcraftYou don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast…. Read More
Try this easy approach to pricing your signs
October 10th, 2025 by signcraftEver wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of… Read More
What’s it cost to produce this monument sign?
October 3rd, 2025 by Shane McNairOften in the sign business we are called in to repair or renovate an existing sign. Such was the case with this monument… Read More
Help your clients understand the power of their brand
September 26th, 2025 by Dan AntonelliMost sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase… Read More
Design Clinic: 4-by-8 “For Lease” sign
September 19th, 2025 by Bob BehounekBefore we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information… Read More
Pretty on the outside, but bulletproof
September 12th, 2025 by Dan SawatzkyThere is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and… Read More
Design & Price: 3D sign for a bakery
September 6th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s going on in the background?
August 31st, 2025 by signcraftRob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One… Read More
What’s it cost to letter this pickup truck?
August 22nd, 2025 by Michael JamesRecently a local tree surgeon asked me to letter his new work truck. He didn’t want a wrap but instead wanted graphics to… Read More
Sell more than just the sign
August 16th, 2025 by Dan AntonelliOne of the challenges inherent to the sign business is that the products you produce last a very long time. So while your… Read More
Design Clinic: Primary sign for a grocery store
August 8th, 2025 by Bob BehounekFor the “Design Clinic” series, SignCraft asked veteran sign designer Bob Behounek to show how he would redesign typical signs we’ve seen along… Read More
Try a different approach to awnings
August 1st, 2025 by Peter PoanessaOf the wide variety of exterior sign choices one can make, one of my least favorite is the typical fabric covered awning. Don’t… Read More
