Articles

Letters

Bill Riedel: Portraits and Stories I can’t think of many Letterheads or Walldog meets that I’ve heard about—or have been to—where Bill Riedel… Read More

Product mockups are a powerful sales tool

Imagine being able to show a client a variety of end products using their logo without having to actually print, cut or manufacture… Read More

Quality signs call for dependable finishes

1Shot Paints Lettering and bulletin enamels, background finishes, specialty finishes www.1shot.com Akzo Nobel Base coat/clear coat paint system and single-stage finishes www.signfinishes.com Alsa… Read More

Layout skills set your work apart

Technology has made the process of making signs easier than it was back when you had to spend years as an apprentice learning… Read More

Russ Mills

Shop name: Russ Mills Signs Shop size: 1300 sq. ft. Age: 53 Graphics equipment: 30-in. Summa plotter SignLab software Adobe Illustrator Adobe Photoshop… Read More

Shane Durnford

Shane’s work was first featured in the July/ August 1999 issue of SignCraft and in many articles—and on several of our covers—after that…. Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Low-tech letter production Just wanted to share this tidbit with you about a job we did recently. The customer was in a big… Read More

Tired of digging posts? Drive them in.

The posts for this sign were installed using a post anchor system called Oz-Posts, which are galvanized steel post anchors that you drive… Read More

Plenty of lines for a fine old Ford

When this customer first called me about pinstriping his truck, he told me he was about two hours from my shop and wanted… Read More

Design a winning trade show booth

I’ve heard it said many times that creating a sign or display is much more difficult when we do it for ourselves. I’m… Read More

Creative briefs speed the design process

As designers, we’re often tasked with trying to create an image and brand for businesses. It’s a balance of trying to figure out… Read More

Design Clinic: Banner makeover

How many banners do we see strung up between two posts these days? They seem to be everywhere. Crumpled, leaning to one side… Read More

Design & Price: Box truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Designer at work: Rich Dombey

Rich Dombey shifted his focus to truck lettering years ago—designing logos and vehicle graphics for service businesses like landscapers, contractors and towing companies…. Read More

Essential tools for sign makers

One of the ways you can add to your bottom line without raising your prices is to boost your efficiency. It’s the old… Read More

Hank Pryor

Shop name: Kingdom Productions Shop size: 12,100 sq. ft. Staff: 16 Age: 59 Graphics equipment: AXYZ 5-by-12 CNC router PlasmaCAM CNC Plasma Cutter… Read More

Jake Flurer

Shop name: Jake Lettering & Design Shop size: 1200 sq. ft. Staff: Jake and Janet Flurer Age: 58 Graphics equipment: Roland TruVIS VG-540… Read More

The laser makes short-run POP displays practical

“I know that some sign people find a niche for their laser work then more or less stay there,” says Mike Duran, Insight… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft. com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read… Read More