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With so many easy-to-use filters and special effects now available, it’s easy to get carried away with adding all sorts of bells and… Read More

No matter how many signs we design, paint, vinylize or produce in some form or another, the number of design possibilities before us… Read More

What is relief? To me, relief is like three-dimensional color. Just as you can add color to a line art layout to make… Read More

We had worked with this architectural firm on a major government project, both at the design phase and throughout production and installation. Meanwhile,… Read More

Americans have been decorating fire apparatus for a long time—by most accounts, for over 200 years. The embellishment has always been elaborate, and… Read More

At my agency, we’re fortunate to get a very wide range of logo design work—from the landscape company to the computer consulting firm…. Read More

A few weeks ago, a demolition crew began tearing the siding off a building in the downtown Chicago neighborhood of Lake View. In… Read More

Like many sign makers, Chris Lovelady did gold leaf lettering on glass using traditional methods—patterns, japan colors and brown quills. That process delivered… Read More

From the time I was a youngster, I dreamed of being a jeweler. I liked working in 3-D and looked at each piece… Read More

One of my customers who had bought an auto repair garage stopped by to say he wanted the front window lettered. He told… Read More

I’ve done a lot of different sign work over the past 30 years, and one thing that was always kind of tedious was… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Why sell design? Helps distinguish your shop among competitors Puts focus on the importance of design rather than the physical aspect of signage…. Read More

“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The… Read More

Occasionally, I am approached with the task of designing graphics for police patrol cars. Even though this is not a job that I… Read More

Which typefaces would you take to a desert island? Every designer has his or her favorite typefaces—ones that are so useful and so… Read More

One popular method of strengthening high-density urethane (HDU) sign panels is to laminate the sign face to another substrate to get the structural… Read More

Here at SignCraft, we frequently hear from sign makers who find their business changing. Some are seeing it start to happen on its… Read More

A local construction company that’s just starting out needed a few basic jobsite signs. They had a few remodeling jobs underway, but were… Read More

Mark Yearwood, Yearwood Signs & Graphics, Weatherford, Oklahoma We all know someone who seems to have been born with a “silver spoon in… Read More