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In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

There are so many businesses on every street of every town. Thousands of vehicles zip down the streets and highways. There’s signage in… Read More

When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard… Read More

Oftentimes a little extra effort goes a long way towards making a sign stand out. This fascia sign’s clean design and subdued color… Read More

I’ve been meaning to share my thoughts on installation costs for years, but it keeps getting put on the back burner. Today’s installation… Read More

Yard signs are a natural attention-getter. Standing in a yard or along the street, they can be a powerful mini-billboard. They may tap… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Bob Behounek did an excellent article on building more effective layouts for signs, “Clutter kills: 6 points for cleaner sign design.” He had… Read More

We designed this logo for a local electrician long ago. We’ve lettered several trucks for them over the years, but we always did… Read More

Monotony can kill our sign layouts, choking off any possibility of communicating our client’s message. As sign designers we must constantly find ways… Read More

We’re sure the restaurants on the popular tourist destination island of Koh Tao, Thailand, are terrific, but we think the signs are even… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More

Whenever I’m on the subject of bold, clean, readable sign design, it’s a great opportunity to dig into the design tools from the… Read More

The fastest, easiest way to increase your sign business’s profits, of course, is to simply raise your prices. But it isn’t always quite… Read More

Here’s a fairly simple, straightforward sign, but it does the job. I think there’s more to it than what first meets the eye,… Read More

A ribbon or banner is one way to add the illusion of depth to an otherwise flat composition. It’s been a favorite tool… Read More

We’ve been fortunate to have established a nice niche with the retro branding work we do for clients all over the country (and… Read More

Not long ago, one of my regular real estate customers called up and told me she wanted to replace and update the graphics… Read More

Signs are the best advertising value going, and smart sign shops look for every chance to help their client get the advertising they… Read More