Cover photo: Thiemers Sip & Snip – Bob Behounek
When it comes to signage, nothing can look more cluttered than a stock car. There are loads of sponsors who pay to support… Read More
When it comes to signage, nothing can look more cluttered than a stock car. There are loads of sponsors who pay to support… Read More
The photos of outstanding signs on SignCraft.com are loaded with ideas and inspiration. But what about the back story: How did the layout… Read More
The vacationers who come to kick back, enjoy the outdoors, eat out and shop, in a tourist area create a market for a… Read More
So ya’ wanna be a window splash artist? As a forty-year window splash and walldog veteran, I can tell you that it takes… Read More
Sean Beauchamp, Southpaw Sign Co., Oceana, California In sign design, most of the attention tends to get invested in the lettering and the… Read More
The photos of outstanding signs on SignCraft.com are loaded with ideas and information, for sure. But what about the back story: How did… Read More
“Signs We’ve Seen” has always been a catch-all feature in SignCraft—a mixed bag of signs that readers sent us or that someone has… Read More
More than one sign painter can tell you the moment when, as a kid, they watched a sign painter at work. At that… Read More
If you want to succeed in the sign business, I believe you must help the customer quickly see the value they are really… Read More
Dave Correll and Ann Meillier are no strangers to SignCraft readers. We first featured them and their shop, Brushwork, back in October of… Read More
One of the best ways to “get inside a sign designer’s head” is to ask them to explain what went into a particular… Read More
Rob Cooper has no computer. Nothing is printed or routed; it’s either painted or carved. The technology involved in his sign work is… Read More
Nothing shows the difference that effective graphics can make like two simple photos: the before and the after. It doesn’t take a signmaker… Read More
The right typeface can really bring a sign layout to life. Likewise, type that is boring, generic or hard to read at the… Read More
A reader wants to know: “In November 2023, we installed perforated vinyl with clear gloss laminate on the rear windows of a van…. Read More
For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His customers… Read More
Many signs simply give the business name or their service to viewers. They provide the necessary identification. But a sign that uses creative… Read More
Odds are most of your sign designs are for commercial businesses that need plenty of impact. But not every sign needs to shout—sometimes… Read More
Working at a dozen shops over your career, as I have, has its benefits. You get to see good and bad examples of… Read More
Sign design can be challenging enough without creating problems for ourselves. Clients make demands, budgets are limited, deadlines are looming. Why make it… Read More