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  One way to keep production costs down on CNC-routed signs is to finish the panel before routing the letters. PVC board makes… Read More

    Time and time again sign people have told us of three things that make selling signs easier: samples on the showroom… Read More

A customer may feel they can’t afford a custom 3-D sign, but that doesn’t mean they won’t stretch their budget for a custom… Read More

When it comes to signage, nothing can look more cluttered than a stock car. There are loads of sponsors who pay to support… Read More

The vacationers who come to kick back, enjoy the outdoors, eat out and shop, in a tourist area create a market for a… Read More

Sean Beauchamp, Southpaw Sign Co., Oceana, California In sign design, most of the attention tends to get invested in the lettering and the… Read More

“Signs We’ve Seen” has always been a catch-all feature in SignCraft—a mixed bag of signs that readers sent us or that someone has… Read More

More than one sign painter can tell you the moment when, as a kid, they watched a sign painter at work. At that… Read More

One of the best ways to “get inside a sign designer’s head” is to ask them to explain what went into a particular… Read More

For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His customers… Read More

Odds are most of your sign designs are for commercial businesses that need plenty of impact. But not every sign needs to shout—sometimes… Read More

Sign design can be challenging enough without creating problems for ourselves. Clients make demands, budgets are limited, deadlines are looming. Why make it… Read More

In Ray Kinman’s shop, the sound of a 3-D sign coming together is not the high-pitched whine of the CNC router but rather… Read More

In the late 1970s, the wine industry began to explode in Northern California’s Sonoma Valley. Jim and Tami Lago moved their sign business… Read More

In a resort area like Cancun, Mexico, an interesting sign is essential for the tourist-related businesses that line the streets. The gift shops,… Read More

Ever catch yourself wondering, “What could I do on this sign design to keep it from being just another ordinary sign?” Good news:… Read More

    Conservative estimates are that there are about 400,000 police vehicles nationwide—which is why you see so many of them on the… Read More

Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More

Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More

  Years ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure… Read More