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Then and now: Gold leaf is a natural for fire apparatus
August 5th, 2022 by signcraftAmericans have been decorating fire apparatus for a long time—by most accounts, for over 200 years. The embellishment has always been elaborate, and… Read More
5 steps to great logo designs
July 29th, 2022 by Dan AntonelliAt my agency, we’re fortunate to get a very wide range of logo design work—from the landscape company to the computer consulting firm…. Read More
Help save these Chicago ghost signs
July 29th, 2022 by signcraftA few weeks ago, a demolition crew began tearing the siding off a building in the downtown Chicago neighborhood of Lake View. In… Read More
Step-by-step: Using computer-cut masks for glass gilding
July 22nd, 2022 by Chris LoveladyLike many sign makers, Chris Lovelady did gold leaf lettering on glass using traditional methods—patterns, japan colors and brown quills. That process delivered… Read More
Hammered metals make unique graphics
July 15th, 2022 by Peter PoanessaFrom the time I was a youngster, I dreamed of being a jeweler. I liked working in 3-D and looked at each piece… Read More
What’s it cost to produce this window lettering job?
July 8th, 2022 by John DeatonOne of my customers who had bought an auto repair garage stopped by to say he wanted the front window lettered. He told… Read More
Install small dimensional letters as if they were vinyl graphics
July 1st, 2022 by Rich LeeI’ve done a lot of different sign work over the past 30 years, and one thing that was always kind of tedious was… Read More
Design & Price: 4-by-12-ft. banner
June 24th, 2022 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Seven sign industry challenges—and how to capitalize on them
June 10th, 2022 by Dan AntonelliWhy sell design? Helps distinguish your shop among competitors Puts focus on the importance of design rather than the physical aspect of signage…. Read More
Intuitive design connects with the viewer
June 9th, 2022 by Shane Durnford“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The… Read More
What’s it cost to produce these police car graphics?
June 3rd, 2022 by Russ MillsOccasionally, I am approached with the task of designing graphics for police patrol cars. Even though this is not a job that I… Read More
Choosing the right typeface
May 27th, 2022 by Gary AndersonWhich typefaces would you take to a desert island? Every designer has his or her favorite typefaces—ones that are so useful and so… Read More
